White Canvas credentials

Slide One

We don’t want to be your advertising agency.

We don’t want our role to end at artworks.

Or sit back after the TV commercial is on air.

We don’t want to be seen as the guys on the other side.

We are White Canvas.

We’d like to be your ideas partner.

We’d like to be there, to contribute at every step of the way.

In 2006, we opened our office in Bangalore

In 2009, we opened our second office, in Mumbai.

In between, it has been a journey of challenges.

2010 promises to be even more challenging.

White Canvas

We created identity for brands.

We designed a coffee table book.

We developed an award-winning website.

We launched two restaurants.

We built a brand property for a pen maker.

We gave away few smileys.

We found ways to reduce ‘marketing waste’.

We surprised ourselves. We surprised clients.

We pitched.

We gave it an honest shot, every time.

Agency report card

We created identity for brands.

We designed a coffee table book.

We developed an award-winning website.

We launched two restaurants.

We built a brand property for a pen maker.

We gave away few smileys.

We found ways to reduce ‘marketing waste’.

We pitched.

Brand identity

south Indies

apple-of-my-i

Unroute

bonSouth

Leisure pipers

Brand identity : south indies

Brand identity objectives

Brand name

Stationery

Collaterals

Website design

Visual merchandise

An upscale south Indian vegetarian restaurant

www.thesouthindies.com

Brand identity : apple-of-my-i

A store for kids

Brand identity : Unroute

A bikers club

Brand identity. bonSouth

An upscale south Indian restaurant

An innovative leisure ideas company

We created identity for brands

We designed a coffee table book

We developed an award-winning website

We launched two restaurants

We built a brand property for a pen maker

We gave away few smileys

We found ways to reduce ‘marketing waste’

We designed a 100-page coffee table book for south Indies.

www.hippocampus.in

We pitched.

Launch 1

Brand: South Indies

Category: Restaurant

Positioning: The world’s most fashionable south Indian vegetarian restaurant

Launch 2

Brand: bonSouth

Category: Restaurant

Positioning: A restaurant that gives you a taste of exotic south Indian recipes alongside the finer things in life.

The true power of an idea is measured by the number of years it can be sustained for. Sheaffer, one of the world’s leading pen brands, made its

entry into the Indian market at a time when ‘the pen’ had lost relevance in the consumer’s mind. To tackle this problem, we developed a campaign

that targeted executives, educating them about the importance of being seen with a fine writing instrument. We called it the ‘WorkStyle’

campaign. For two years, the fortunes of Sheaffer have rode on the WorkStyle campaign. The third WorkStyle campaign is all set to roll out this

year. Today, WorkStyle is a brand property owned by Sheaffer.

WorkStyle campaign - Year 1

WorkStyle campaign - Year 2

Sometimes, you look at something and it instantaneously brings a smile on your face.

We believe that a few pieces of work we’ve created can have that effect on you. We call them ‘smileys’.

We put up 7 alarm clocks on a hoarding inside the restaurant to

communicate the breakfast buffet. This communication targeted people

who visited the restaurant for lunch.

On Father’s Day, we didn’t say Happy Father’s Day.

Instead, we put up bicycle, and sent across a more

meaningful message.

The next year,

we again tried something different

on Father’s Day.

A sale is a sale is a sale. So we thought why not let one kid’s

shopping spree benefit a less-privileged child. The ‘Wishing Well’

Sale encouraged shoppers to give away old toys and clothes and

get discount on new toys. The toys and clothes collected were

given to kids in an orphanage, in co-ordination with an NGO.

‘Halo’.

A simple idea to promote vegetarianism during

the Christmas season

http://www.youtube.com/watch?v=1EiLub64sOk

We said no to expensive radio spots.

We said no to king sized hoardings.

We said no to fancy direct mailers.

To promote the breakfast buffet as the ideal setting for morning meetings, we used a medium that the business

executive was most likely to interact with in the mornings - email. We sent out an interesting series of e-dms that

engaged the reader. This campaign achieved encouraging results, at almost zero-cost.

We pitched.

For apple-of-my-i we created gift vouchers that had to excite a kid. A boring piece of paper with a denomination was not something that a

would light up a child’s eyes. So we thought of different ways to make a gift voucher exciting. We made a boat, a rocket, 4 cups and kids loved it.

An idea so simple, it surprised everyone, including us.

apple-of-my-i gift vouchers

We pitched.

The opportunity to work on new brands excites us.

For us, every pitch is a new challenge. Win or lose, the spirit to pitch lives on.

Here’s some of pitch work.

We pitched.

Every time a challenge lands up at our desks, we do everything to find the simplest possible

solution. It’s a practice that has carried us through all these years; it’s an attitude that we intend to

carry along as we venture into the future.

Core team

Deepak Nair, Client Servicing Head.

Vinod Moolacherry - Creative Director, Bangalore.

Brijesh Jacob - Creative Director, Mumbai.

Resources

Client servicing

Copy & Art

Studio

Offices

Mumbai. Contact: Brijesh Jacob 98207 54591

Bangalore. Contact: Deepak Nair 98451 42585

Thank you

White Canvas credentials

Business

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