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If you haven't got one and are already using social media - Stop! You could be wasting time, money and creating the wrong impression for your business. This is a business basics look at where to start, who you should be following, what you should post, when and how often. If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
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What’s yourSocial Media
Strategy?
Heads up
1.Part 1:• What is Social Media?• Why bother?• Some local examples
1.Part 2:• Where do I start?
What isSocial Media?
Socialas in socialising, chatting, making friends, sharing,
recommending or just keeping in touch
We love to talk
Meeting other businesses
Referrals and Recommendations
Mediaas in various types and formats
AudienceVaries depending on which channel
Why do we need to use it?
Only 14% of your customers trust adverts
But more than 78% of consumers trust peer recommendations
Why do people buy from you?
Know
Like
Trust
What are the advantages?
• Build rapport• Great for PR• Continuous marketing presence• Selective marketing• Cost effective (if you’re disciplined)• Show your expertise• Show real recommendations• Customer research• Online presence• Helps improve sales conversion – Know, Like, Trust• Maximise your marketing
Local businesses booming with social media
Easier for your clients to find online
LinkedIn great for…
• Getting found online
• Building your own business network
• Getting more leads
• Contacting specific people you’d like to work with
Get people talking about you
Get people talking about you
Facebook great for…
• Attracting more leads
• Building an online community
• Sharing something funny
• Sharing photo’s
Introduce yourself and build rapport…
Twitter great for…
• Sending & receiving recent news•
Joining in conversations•
Keeping in touch & talking to your network
•Adding a bit of colour/personality to your business
YouTube – Astute Graphics
Worldwide sales teamDemonstrate your product for free
YouTube great for…
• Showing people how to do stuff•
Creating amusing content to raise your profile
•Demonstrating your products & services
TripAdvisor
Attract more leads
TripAdvisor
Customer Recommendations
TripAdvisor great for…
• Attract more leads•
Sell your products/services•
Demonstrate your product/service•
Leisure & Tourism industry
In summary…
Great for attracting new leadsBuilding an online following
Raising your online profile etc…
But...Important to use the right channels
By focusing on the right channel that your audience uses your social media efforts will be
rewarded!
How can you start using social media successfully?
Social Media Marketing Strategy
Objective – Why do I want to use social media?
Connect – Who do you want to attract?
Where – Which networks are right for us?
Update – What information do they need?
Engage - How often to engage / comment / respond?
Strategy - Amount of time to spend and how often?
Why do I want to use Social Media?
• Attract more leads• Raise your business profile• Build an online community• Increase membership• Share information• Sell your products/services• Build your newsletter list• Demonstrate your product/service
Set your Social Media goals
Write down a maximum of 3 goals you are aiming to achieve with your social media strategy
Exercise 1:
Who do I Want to attract?
WhoName, Industry, Role, Age, Gender, Interests, Education
WhatWhat are their needs? What keeps this person awake?
What stops their company growing? What wastes their time?What information do they need?
Where – Who do they like/follow?Where are they based? Where do they look for a solution?
What do they already know? Who influences them?
Know your Audience
Think about your favourite customer or 2 or 3 of your top clients.
In pairs, ask each other the questions to create a character of who you’ll be talking to.
Exercise 2:
Which networks are right for us?
Gender Age B2B/B2C
59% Male 35-54 B2B
52% Female
26-34 Both
58% Female 20-29 B2C
58% Male 18 – 34 Both
Blogs 51% Female 25 – 29 Both - Researchers
Where do your audience hang out?
Prioritise the social media networks that are relevant to your company, your aims and your
audience.
Choose your first, second and third priorities.
Exercise 3:
Who do they like?
Who do they like?
Who do they like?
The people and companies your businesses follow are the ones you need to get noticed by.
If they share your content – your audience will see it.
Who do they like?
Celebrities:
Chris EvansLewis HamiltonRichard HammondJeremy ClarksonThe StigEdd China
TV/Radio Shows:
Top GearWheeler DealersPimp my RideGadget Show
Magazines:
C&S carClassics MonthlyRetro Rides
Brands/Shops:TriumphRolls RoyceBeetleBentley MotorsFord CapriClassicJag
Associations:
Owners Clubs
Who to follow?
The people and companies your businesses follow or the ones you need to get noticed by.
If they share your content – your audience will see it.
Write as many down as you can in 5 minutes.
Exercise 4:
I don’t know what to post/tweet about!
In pairs, write as many different topics that you think their customers would find useful, advice, tips, interesting facts,
amusing, shareable, different media.
5 minutes to think of as many as possible for your partner’s business…
What’s your Strategy?
Social Media
Objective Target Audience
Type of updates
How Often
Blog Explain the benefits
New business
How to…Time Saving tips…
Once a month
LinkedIn Build our network – Keep clients up to date - Upsell
Clients and new leads
Post events…New product releases…
Once a day
Facebook Corporate Social Responsibility and Events
Photo’s
Videos
Ask questions
Twice a day
Twitter 2 Scheduled and retweets.
Takeaway Actions
What will you takeaway with you?
Enjoy the talk?
Need more help?
Like some free support and advice?
Follow me for free social media advice…
@helencoldicott
www.coldicottfreelancetraining.com
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