What You Need to Succeed in Social Media Today Foundation Center

• Presented by,

• Chris Dessi

1. EVERYTHING HAS

CHANGED

2. EVOLVE OR DIE

3. STOP PUSHING,

START LISTENING

EVERYTHING

HAS

CHANGED

6

7

8

Evolve or

Die

57% want to

receive a

discount or

promotion

– Mashable

Globally,

46% of those

with online

access use

social media

to help make

purchase

decisions -

Nielson

14

The top reasons for

U.S. email users to

unsubscribe from a

business or non-

profit email

subscription are

too many emails

(69%) and content

that is no longer

relevant (56%) –

Chadwick Martin

Bailey

15

STOP PUSHING

START

LISTENING

1. EVERYTHING HAS

CHANGED

2. EVOLVE OR DIE

3. STOP PUSHING,

START LISTENING

87% of Facebook

users like a brand on

Facebook – LAB42

53% of social

media

marketers don’t

measure their

success –Awareness Networks

The Average age of

Facebook users is

40.5 years of age -PINGDOM

Facebook now

has 1 billion

users who are

“actively”

spending time

with the site –Mark Zuckerberg

Holy shit.

COVER

IMAGE

TIMELINE

TACTICS

Outside

Business

Hours

Don’t overlook

the weekend

Posts that end

in a question

have 15%

higher

engagement – Buddy Media

Where

When

Would

Should

How

Who

What

Like

Take Submit

Post

Comment

Tell Us

Event

Winner

Offer

Twitter

generates

200 Million

tweets &

1.6 Billion

search

queries per

day-YESMAIL

The

average

age of

Twitter User

is 37.3

years of

age – PINGDOM

Holy shit … again.

Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets

(Source: Buddy Media)

Tweets with one or two hashtags

receive 21% higher engagement than

those with three or more hashtags

Twitter now

has more

than 500M

accounts,

with 141.8M

in the US

- SEMIOCAST

S-p-e-l-l it out

Add images

Add Links

<100 characters

Short Should I Use?

8am- 7pm

1-5

Tweets

per Day

“You can’t stop the waves, but

you can learn to surf.” Jon

Kabat-Zinn

Accomplish the great task

by a series of small acts. - Tao De

Ching

AMBIENT AWARENESS

AMBIENT AWARENESS

Thank You!

Chris DessiCEO

chrisdessi@silverbacksocial.com

@cdessi

Sources

• Buddy Media – White Paper

• Shutterstock