What Makes a Great Website

iMarketingIreland.com

What Makes a Great Business

Website?You

Will Be S

urprise

d!

A lot of people think it’s just...

Beautiful Design

Beautiful Design

Why?

A good website must have a

PURPOSE

SELL STUFF

Donate

Build a listGET FANS

A great site is...

100% Goal Focused

So, what does this mean for your

business?

1. Content Plan2. Sales Funnel3. Test and Measure

Content is....

King

Great content gets...

Crowds

and...

Builds Credibility

A Sales Funnel and Testing +

Measuring go hand in hand.

Your OnlineSales

Process

List Sign-up

Quote

Spec

Sale

SALES FUNNEL

Analytics and A/B Testing.

IMPORTANT!

Google Analytics and Website Optimizer.

Test each part of the Sales Funnel.

TO SALES

Also, make it easy for people to tell

their friends.

Typical Checklist includes...

Conversion FormOne click social bookmarkingRSS feedFacebook integrationCommenting enabledClear designGreat FREE content

FREE Contentspreads

Virally

MOST IMPORTANTLY

HELPPEOPLE

Be

Useful

Have

CoolStuff

and you will get...

lots of...

View your website as a...

1 - 2 - 1

conversation...

with your

Customer

Now you know the key to a

great website.

Check out iMarketingIreland.com/blog

for some cool Internet marketing tips.

CREDITS: Images from Flickr Creative Commons

Slide 9 http://www.flickr.com/photos/laffy4k/4564776861/

Slide 12 http://www.flickr.com/photos/a-k-o/3080614645/

Slide 14 http://www.flickr.com/photos/jamescridland/613445810/

Slide 16 http://www.flickr.com/photos/yakobusan/2363688612/

Slide 22 http://www.flickr.com/photos/satguru/3712855369/

Slide 33 http://www.flickr.com/photos/amagill/3366720659/

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