What It Means To Think Brand First - by Dannielle Blumenthal

What It Means To “Think Brand First”

By Dannielle Blumenthal, Ph.D.

@thinkbrandfirst

June 16, 2013

* As always, all opinions are my own. Free to repost with attribution.

Create a “Social Personality” That People Respond To.

Image of Swedish heavy metal band Hammerfall musician Oscar Dronjak via band website.

Associate The Personality With Products That Make Sense.

At the Hammerfall website, there are images of merchandise that one would logically associate with a rock band, such as t-shirts and liquor.

Protect The Brand Mark & Use It Repeatedly.

Image via Xerago.com. Check out their blog.

Customize The Brand LocallyWithout Sacrificing Meaning.

Image via Xerago.com. Check out their blog.

Plaster The Brand MessageEverywhere Employees Are.

Image via CorporateOfficeHeadquarters.com, a guide to corporate headquarters’ contact information that includes customer reviews.

Establish Corporate Dress Codes Aligned To The Desired Brand Image.

Image via PopTech on Flickr

Hire People Who DisplayBrand-Aligned Service Behaviors.

Image via UprisingBreads.com. Here’s how to find a local retailer.

Turn Those EmployeesInto An Army Of Leaders.

Image by Peter Bromberg via Flickr

Help “Hidden Employees” Appreciate Why The Brand Matters To Their Jobs.

Image via Wikimedia Commons

Promote Leadership Diversity& Welcome All Brand Believers.

Indra Nooyi, Chairman and CEO, PepsiCo, via TopTensThings.com, “10 Most Powerful Women In The World (2012)”

Hold Executives Accountable forExhibiting Leadership Behaviors.

Image via U.S. Army Corps of Engineers, Flickr

All To Establish A Community of MeaningFor Employees & Customers Alike.

Image of Starbucks Youth Action via the Starbucks Blog