What Is Content Marketing Really About These Days?

What Is

Content MarketingReally About These Days?

Sunday, Feb. 3.Everyone writes about the Super Bowl.

Not

Seth Godin.

What is Content Marketing Really About These Days?

"Going forward, no other sport will ever have a run like this, because the TV-cash part of the connection can't be recreated. Mass TV built many elements of our culture, but mass TV (except for tonight) is basically over."

-

Seth Godin

Exactly, Seth! The "Mass TV Culture" is a thing of the past.

•

We don't

all

consume the

same

content anymore.

• Why not?

Two Reasons:#1 Everybody already knows everything.

#2 Specialized/niche content is in great abundance.

•

As a consumer, you can now

create your own media outlets/feeds.

•

From your Facebook News Feed to your RSS Reader, you have a lot of control over what you take in. We no longer

need

mass

media.

•

Traditional marketing tried to connect the mass to the mass.•

Content marketing connects

the

many

to the

many.•

Check out these four ways you can act

like the

many

not the

mass.

#1 Create content that is truly

share-worthy. Publishing the same stuff everyone else is reposting isn't going to get you anywhere.

#2 You are an expert, so act like one! The mass regurgitates; exceptional members of the "many" provide leadership.

#3 When your audience reaches back to you,

acknowledge and respect them!

Tweet back. Respond to comments.

#4

Do things your own way.

You are not a robot, so why do you do content marketing like one?

"Our job as marketers and leaders is to create vibrant pockets, not hunt for mass."

-

Seth Godin

Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!