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Generating Ideas
Demand-first Innovation and Growth
The demand landscape
The opportunity space
The strategic blueprint
Customerneeds and wantsare the most logical place
to start with
Crowd sourcing
Co creation
Lead users
Attribute listing
Forced relationships
Morphological Analysis
Reverse assumption analysis
New contexts
Mind mapping
Using Idea Screening
Step by step process in idea screening :
New products described in a standard form
Executive committee reviews each idea
Weighted Index method is followed
Idea moves through development
OverallProbabilityOf success
ProbabilityOf technicalcompletion
Probability of commercialization given Technical completion
Probability of economic success given commercialization
XX=
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