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Local business is moving more of their advertising to online. They are also very hungry for digital knowledge. These seminars attract large groups looking to get better at online marketing. Newspaper and other local media companies benefit from attracting new business.
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Online Revenue SolutionsOnline Revenue SolutionsOnline Revenue SolutionsOnline Revenue Solutionsfeaturing Web Web Web Web 101 for Local Business Seminars101 for Local Business Seminars101 for Local Business Seminars101 for Local Business Seminars
Guaranteed Revenue, Superior Sales Training
MelTaylorMedia.com 267-625-5313 Mel@MelTaylorMedia.com
www.MelTaylorMedia.com 267-625-5313
• confused / lack of knowledge
• don’t totally trust sales rep
• think Google or website is enough
• never been offered web
Local advertisers want to buy web…Local advertisers want to buy web…Local advertisers want to buy web…Local advertisers want to buy web…
Web 101 Web 101 Web 101 Web 101 for Local Business for Local Business for Local Business for Local Business Why?Why?Why?Why?
• provide web education to local biz
> they buy more web !
> helps grow larger, overall shares
• immediate web revenue
• sales reps are trained as well
• better than cold call
• superior, qualified lead generation
Web 101 Web 101 Web 101 Web 101 for Local Business for Local Business for Local Business for Local Business BenefitsBenefitsBenefitsBenefits
Newspaper AdPress of Atlantic City
When newsrooms, webmasters & programming
understand basic online business models…
they create advertiser-friendly & profitable websites
Online Business 101Online Business 101Online Business 101Online Business 101for Newsrooms, Programming & Web Producers
The New Workshop from Mel Taylor MediaThe New Workshop from Mel Taylor MediaThe New Workshop from Mel Taylor MediaThe New Workshop from Mel Taylor Media
Our ‘Web 101 for Small Business’ seminar was a huge success
• $140,000 in new revenue and signed 26 NEW advertisers
• Increased average revenue per account by 18%.
Mel is charismatic, well spoken and easily captures attention of the crowd. He takes the time to build a story that can make the most difficult concepts seem easy.
Before the client seminar (where Mel trained our sales staff) he addressed the most common objections. Mel helped give the sales staff more confidence, and made them fully prepared to sell.
At the client seminar, Mel engaged the audience, spoke in terms that made them comfortable, and made professional reference to promote our Newspaper website, without losing credibility as a professional, outside consultant.
Dan Sarko ; VP of Interactive; Tribune
melmelmelmel taylortaylortaylortaylor media media media media testimonials testimonials testimonials testimonials
We generated over $140k of new (quarterly) online business.
The seminar results far exceeded our expectations.
Mel’s presentation was also a very effective learning tool for our print sales staff, reinforcing our in-house web training.
One key to our success was Mel’s presentation style. He was able to build the advertisers’ web comfort by using non-tech, easy to understand methods & terminology.
John D’Orlando, VP Advertising; Orlando Sentinel
melmelmelmel taylortaylortaylortaylor media media media media testimonials testimonials testimonials testimonials
o Your knowledge and experience in what works, and what doesn't, to generate online revenues is sorely needed in the Broadcast industry. Your recommendations are simple, practical, and can be executed immediately. Feedback from attendees was as high as we've ever gotten. John Potter VP Training; Radio Advertising Bureau
o As an event planner, I have the opportunity to place many different types of speakers on various industry programs. Rarely do I encounter a speaker of the caliber of Mel Taylor. Not only is he extremely knowledgeable in and well-prepared for his subject matter, he is also a very entertaining speaker and a pleasure to work with. He is an asset to any program. Marsha Stoltman; America East Newspaper Conference
o Mel, Thank you so much for helping Clear Channel Philadelphia take 100% share of the “Cirque Du Soleil” Theatre buy. $60 thousand dollars for us! Your “integrated marketing approach” blew the client away. We even took $10,000. of their print budget ! The client said they were VERY impressed with your presentation and program, ….and they don’t impress easily ! Tara Kelly, Clear Channel Radio
o Mel Taylor has sold new media for newspapers, radio and television, and knows what it takes to get past low CPM’s and remnant ads. We hired Mel Taylor Media at WTEN in Albany and saw immediate benefits. In addition to innovative internet training and development for our sales team, Mel worked closely with the news director and web developer. Our site now looks better and is more appealing to our advertisers as well as our viewers. The best part: revenue is up. Mike Sechrist, WTEN TV, Albany, NY
melmelmelmel taylortaylortaylortaylor media media media media testimonials testimonials testimonials testimonials
Mel Taylor MediaMel Taylor MediaMel Taylor MediaMel Taylor Mediasuccess storysuccess storysuccess storysuccess story
Results: 90 day Results: 90 day Results: 90 day Results: 90 day webwebwebweb----sales initiativesales initiativesales initiativesales initiative
YEAR 1 YEAR 2 Increase
February $71,813 $134,847 88%
March $97,304 $160,756 66%
April $110,000 $164,475 49%
Mel Taylor background
• newspaper
• television
• sales management
• content, production
• radio
• internet
• talent, reporter
• sales training
Email Invitation& Online Registration
Press of Atlantic City
Online Revenue SolutionsOnline Revenue SolutionsOnline Revenue SolutionsOnline Revenue Solutionsfeaturing Web Web Web Web 101 for Local Business Seminars101 for Local Business Seminars101 for Local Business Seminars101 for Local Business Seminars
Guaranteed Revenue, Superior Sales Training
MelTaylorMedia.com 267-625-5313 Mel@MelTaylorMedia.com
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