View
860
Download
1
Category
Preview:
DESCRIPTION
Presented at Web 3.0 Asia at Hong Kong Cyberport. Insights on the evolution of Internet communications, why video is crucial and the qualities of effective internet marketing.
Citation preview
Web 3.0 = Good 4 BizHong Kong CyberportNovember 16, 2010
Jon LelandJon LelandPresident & Creative Director, ComBridges.comPresident & Creative Director, ComBridges.com
Dean, NewMarU.comDean, NewMarU.comjon@combridges.com
Spanning the Grand Canyon GapBetween People & Technology
Web 3.0
SocialParticipatory Culture
MobileA Whole New Net
Cloud Beyond the Web
Pull Value/Relationship/Engagement
Communication Technology
Knowledge Data
Participation Consumption
Relationship Transaction
Web 3.0Web 3.0 Web 2.0 or lessWeb 2.0 or less
New ParadigmsNew Paradigms
Relationships = Conversations
Social =Long Tail + Engagement
Niches vs “Hits”MICROCASTING:
Blogs, EBooks & WebinarsFacebook Pages YouTube Channels
Image via BestRank.comImage via BestRank.com
Good 4 Biz =Niche-Defining Leadership
Leading with Value“Authority” & SEO Indespensible“Linchpins”
Good 4 Biz =Valuable + Empathetic
“It’s Got to Be Snappy”Distributed via Multiple“Channels”
Good 4 Biz =Video Relationship Building
VirtuallyFace-to-FaceAuthenticity:Be Yourself
d
Courses begin January, 2011Special “Founding Member” OfferVibrant Virtual Communityhttp://www.NewMarU.com
Recommended