Web 2.0 Bloging Expo

Intro To Blogs& Social Media Marketing

• Nick Gonzalez - TechCrunch / SocialMedia

• Eric Eldon - VentureBeat

• Trisha Okubo - Omiru

Business of Blogging

Lessons

• Community

• Content

• Distribution

• Live Reviews of Your Blogs

My Story

World Headquarters

Community

• Passion

• Linking

• Moderation

• Give back / Add value

• Real world networking

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Passion• It’s what gets you through the day

• It’s what keeps people coming back

Linking• Linking causes trackbacks

• Trackbacks show up on posts

• Posts are crawled by search engines and people click links, especially blog owners

Moderation• Getting comments is harder than moderating them

• Err on the side of openness

• Use akismet

Give Back / Add Value• Facilitate community - be a focal point

• Participate in existing communities

• Give away something for free

• Promote your fans

• News, advice, database

Real World Networking• Throw parties

• Go to parties

• Take photos - write about it

Content• Finding content

• Headlines

• Post Content

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Finding Content

• Blogs are of the moment - Events drive posts

• Techmeme

• Business Wire

• Smaller blogs

Headlines• 75% of a post is its headline

• Be plausibly sensational

• Don’t over promise, leads to SPAM

Content• Why is your post important?

• You only have time to argue one point

• It better be interesting

NEWS

Templates• Small news announcement

• introduction / facts / analysis

• Round Up

• top 10 XYZ - used to be Digg bait

• How To

• Editorial - You’re all wrong, here’s why

What Makes Good Content

• Invites people to link

• Get exclusive info

• Blog regularly - you never know what will work

Most Successful Post on TechCrunch

You Never Know What Works

Distribution• Feedburner

• Digg

• StumbeUpon

• Yahoo Buzz

• Other blogs

• AIDE RSS

• FriendFeed

• Facebook

• Techmeme

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