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Why the resistance movement against the
Potsdam Wal-Mart faileda frame-based analysis
by Max Edmands
Primary Sources
1. Personal interviews
2. WCKN video of town meetings
3. Records from Town and Village
4. News articles
1. History
2. Frames
3. Analysis
1988 2008
1988 2008
November 1988: Initial interest with Village
Wal-Mart openings
(until 2005)
1998:2390 stores
1988 2008
- Wanted water & sewage system- Village wanted $118,000 for building permits
November 1988: Initial interest with Village
1988 2008
2001:Communication ends
November 1988:Initial interest with Village
1988 2008
March 2004:Wal-Mart comes back
November 1988:Initial interest with Village
2001:Communication ends
- Citizens for Responsible Growth incorporates- Environmental Impact Statement battle
Wal-Mart openings
(until 2005)2004:
2942 stores
1998:2390 stores
1988 2008
November 1988:Initial interest with Village
2001:Communication ends March 2004:
Wal-Mart comes back
December 2005:Lawsuits
1988 2008
November 1988:Initial interest with Village
2001:Communication ends March 2004:
Wal-Mart comes back
July 2007:Construction begins
December 2005:Lawsuits
1. History
2. Frames
3. Analysis
Frames
1. Identity frames
2. Characterization frames
3. Whole Story frames
Outsiders and Locals
Students and Professors
Working-class community membersand
Small business owners
Small-town preservers and Active resisters
1. History
2. Frames
3. Analysis
Analysis:
How could the resisters have done better?
Strategy #1:
Amplifying the voices of local “celebrities.”
Strategy #2:
Giving the working class a viable alternative to the Wal-Mart.
Strategy #3:
Emphasizing labor unions.
Photo Sources:
Google Maps North Country Nowhttp://www.northcountrynow.com/hometown-photos/view.asp?a=Potsdam&id=1736
Wal-mart openings data compiled by omas J. Holmes for his paper “Diffusion of Wal-Mart and Economies of Density”http://econ.umn.edu/ holmes/data/WalMart/index.html
All other images by Max Edmands
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