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Impact at Work: Driving Positive Change by
Encouraging Intrapreneurship
April 11, 2012
Confidential and Proprietary
Guest Speaker: Britta Durtsche
Senior Manager Net Impact
Moderator: Casey Brennan
Marketing & Insights Manager VolunteerMatch
2 Confidential and Proprietary
To Ask Questions
Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” We will pose questions at the end of the presentation A copy of the sides will be circulated after the event
Impact at Work: Driving Positive Change by Encouraging Intrapreneurship
Britta Durtsche, Senior Manager, Chapters
April 11, 2012
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Agenda
• Introductions ° Net Impact ° Impact at Work program
• Intrapreneurship: Definition and Examples • Impact at Work Toolkit
° Step 1: Define your project ° Step 2: Engage stakeholders ° Step 3: Deliver results
•Questions
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What is Net Impact?
Net Impact is a new generation of leaders who use our careers to tackle the world’s toughest problems.
By doing so, we show the world it’s possible to make a net impact that benefits not just the bottom line – but people and planet, too.
www.netimpact.org
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The Opportunity
Together, we spend about half our waking hours at work each year.
• That’s more than 250 billion collective hours.
• Yet volunteering accounts for only 3 billion hours.
What if we could spend more of our working hours creating social and environmental change, instead of squeezing our impact into nights and weekends?
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“The people changing the world can be found in every
industry, in every company, in every function. Net Impact
brings these people together, helping them integrate these
values into their work.” - Liz Abbett, Lifetime Member
Program Manager, Value Chain Compliance and Social Responsibility | Cisco Systems
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Impact at Work Program
Net Impact’s Impact at Work program develops and supports a community of Net Impact members who leverage their business skills and ideals to make a positive difference in their workplace.
Resources offered by the Impact at Work program:
• Impact at Work calls: Forum to discuss questions, challenges, and ideas related to the implementation of grassroots social and environmental sustainability projects in the workplace. http://netimpact.org/learn
• Online resource center: Project ideas, the Impact at Work toolkit, etc. http://netimpact.org/impactatwork
• Impact at Work(shop): A hands-on workshop that helps identify workplace change projects. Contact impact@netimpact.org for workshop materials.
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Intrapreneurship
Social intrapreneur: An internal innovator who challenges their organization’s status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact.
Take a look at two examples…
Intrapreneurship in Action Elimination of bottled water Jason McBriarty, Levi Strauss and Co. Jason helped lead a campaign with the Environment Community Involvement Team called “Boot the Bottle” that eliminated bottled water from the corporate campus.
• Convincing peers to help make the change
• The independent catering/cafeteria team due to the high margin that bottled water provided their business
• $40,000 in annual savings
• Elimination of 6,000 bottles of water per month
• A raised awareness
about waste
• Educating employees about the change and providing an alternative
• Showing savings in
dollars and waste made it easy to convince people of the value this in project
Challenges Keys to success Results
Starting a grassroots interest group
Hamlin Metzger, Best Buy Hamlin started a group focusing on ways Best Buy could become more socially responsible. The group started with a committee of 5 and grew to over 200 members in 1 year.
• Not knowing where to
start in a large company
• Gaining the respect of
upper management • Transferring
coworkers’ excitement into productive project work
• Projects completed such as waste reduction, sustainable 401Ks, environmental advocacy , etc
• Hamlin became Best Buy’s first full-time employee devoted to Corporate Responsibility
• Understanding the business and key strategies
• Serving as a resource
vs. acting like a “boss” or “teacher”
• Catering the message to multiple audiences
Challenges Keys to success Results
Intrapreneurship in Action
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Project Benefits Benefits
Reduce costs and environmental impact By eliminating one printed direct mail piece, Sun Microsystems’ Betsy Hansen saved 4.63 tons of paper in addition to a lot of money Increase employee engagement and retention At Boston Consulting Group’s Chicago office, Shoshannah Lenski found that 75% of employees thought greening the office was important to morale, retention, and recruiting Professional development Clorox’s Suzanne Henricksen called her experience in managing a workplace change project instrumental to her development of leadership skills Further priorities of senior management Levi Strauss’ CEO John Anderson asked a volunteer employee team to develop a plan to eliminate bottled water Enhance corporate reputation At Accenture, Lisa Neuberger-Fernandez built a sustainability initiative that built their “credibility as a leader in sustainability consulting”
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Impact at Work Toolkit
• Identify potential projects
• Evaluate benefits and challenges of those projects
• Select and define project to pursue
• Build a team
• Map stakeholders involved
• Craft and communicate your message
• Chart progress
• Maintain momentum and engagement
Deliver Results Engage Stakeholders Define Your Project
Step 1 Step 2 Step 3
*Toolkit location: http://netimpact.org/docs/impactatwork-toolkit
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Next Steps
• Form a team! Send around the intrepreneurship video to co-
workers to generate interest.
• Mark your calendar! Set a date to gather a group of your co-
workers to put the toolkit to use.
• Learn more! Check out some of the Impact at Work calls.
www.netimpact.org/learn
• Conduct the Impact at Work(shop)! Consider hosting this
workshop to get some projects in motion. Contact
impact@netimpact.org to receive workshop materials.
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Questions?
Contact Info:
• Britta Durtsche, Senior Manager Chapters, bdurtsche@netimpact.org
Impact at Work:
• www.netimpact.org/impactatwork
Join:
• www.netimpact.org/join
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Delivering Results: Example Levi’s example
Chart progress • Create a graph to display dollar savings
by implementing this change • Use a pie chart to show categories and
volume of waste • Create a graph to display the pounds of
waste eliminated by month • Convert metrics to represent numbers
that people relate to (e.g. number of elephants representing the weight of waste removed, or trees for amount of paper saved)
Decide metrics to track
• Pounds of waste eliminated • Dollars saved by month and year on bottled water purchases • Number of bottles averted from the waste stream by month and
year
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Engaging Stakeholders
The importance of engaging stakeholders By identifying the needs of each stakeholder group, and articulating the initiative’s value-add, you’ll be more likely to:
• Secure widespread support • Speed up the progress of your project • Build credibility for your team
Common stakeholder groups
Management
Competitors
External partners
Facilities
Community groups
Customers
Co-workers
Divisions of the Org
OTHERS?
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Stakeholder mapping: example
Strongly Against Against Neutral Supporting Strongly supportive
1. List key stakeholders for your project
2. Decide where stakeholders fall on the chart below
3. Discuss ways to move key stakeholders to a position further to the right
• Show management and co-workers the savings from bottle elimination • Work with the cafeteria team to identify new business opportunities due to the elimination of bottled water (fruit juices,
flavored water, etc) • Explain to the facilities team that this change should not greatly affect their current workload or routine
• Facilities
• Co-workers
• Management
• Cafeteria team
4. Next steps for the near-term
• Discuss beverage alternatives with the cafeteria team • Create a communications plan to raise awareness to co-workers and management • Meet with facilities team to discuss potential change
Facilities
Levi’s example
Co-workers
Mgmt. Cafeteria
*Is there someone at a senior level you could make a “sponsor” of your project? Securing management buy-in is valuable for propelling your project forward.
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