Vlasta Vavru - Under the Hood For SummerStart

MaterniaVlastimil Vávrů, @vavru, vlastimil@vavru.cz

Monday, July 22, 13

Agenda

✤ Before Maternia

✤ Start

✤ Growth

✤ Today

✤ KPIs

✤ My daily schedule

✤ Under the hood

✤ Tips

Monday, July 22, 13

Before Maternia

✤ E-learning developer (Gopas)

✤ PHP programmer (Venturia)

✤ Java programmer (Avedya)

Monday, July 22, 13

Start

✤ 2 guys

✤ no experience

✤ hungry (and foolish)

✤ why lenses

✤ started from scratch

Monday, July 22, 13

Growth

✤ first 3 months - no warehouse

✤ 3 people

✤ after 1 year of running business - 1mio CZK monthly revenue

✤ 1 new country a year

Monday, July 22, 13

Today

✤ 25 fulltime employees

✤ 20 000 orders/month

✤ 7 countries (and preparing many others...)

✤ no. 1 in Czech and Slovak republic

✤ brand new logistic center (daily capacity 3000+ orders)

Monday, July 22, 13

KPIs

✤ Number of orders

✤ Avg. daily markup/turnover

✤ Number of new/returning customers

✤ Avg. order value

✤ Shipping costs bilance

✤ Best products chart

For each website on monthly basis:

Monday, July 22, 13

Cinkatko

Monday, July 22, 13

Number of orders per month

Monday, July 22, 13

My daily schedule

✤ DSM

✤ Sport

✤ Meetings

✤ Programming

✤ Analysis

✤ Marketing

✤ Weekly review

Monday, July 22, 13

Under the hood

✤ Pricing

✤ Newsletters

✤ Customer service

Monday, July 22, 13

Tips

✤ Iterate - Read -> Think -> Do -> Talk -> Listen

✤ Deliver

✤ Delegate - but learn at first

✤ Simplify - checklists

✤ GTD

Monday, July 22, 13

MaterniaVlastimil Vávrů, @vavru, vlastimil@vavru.cz

Thank you

Monday, July 22, 13