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DESCRIPTION
Quick one-sheeter highlighting the driving values behind virgin america, and how it translates to the product they offer
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In-Flight
Consumer Touchpoints Pre-Flight
Values
Virgin America
Create an airline that people love by fighting mediocrity in the industry
Vision
• Understand our guests: what they really want and don’t want
• Leverage innovation for a better experience throughout the journey
• Connect emotionally via a rich spectrum (make them smile)
• Challenge convention in a hip, proactive and fun way
• Fight for the consumer in places where they are getting a raw deal
Approach
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