VideoSurveyor (Georgia Tech)

Video Surveyor

Converting video into usable geometry

Construction

Home Owners

Video Surveyor

Converting video into usable geometry

Construction

Home Owners

Spoke to

102 Customers

Team VideoSurveyor

Ioannis Brilakis, PhDAssistant Professor

Principal Investigator

Habib FathiPhD Candidate

Entrepreneurial Lead

Stacy ScopanoBusiness Development Manager for Construction at Autodesk

Mentor

Initial business concept

Inexpensive, easy to use video-based surveying technology to replace tape measurement

$17.9 B

~ $8-10 B

$20 M

Total available market:Roofing industry in the US

Target market:Roof surveying

Served available market:Roof construction or renovation

Business model canvas – week 1

What we did…

What we did…

• Hypothesis

• Measurements of well-defined edges

• Contacts

• General contractors

• Claim investigation

• Building owners

• Findings

• Measurements are valuable but the ability to provide that for arbitrary

points is of higher value

• 3D point clouds for documentation and archiving also provide major values

• Cm level accuracy is appropriate for quick estimation and quality control

What we found…

OR

Hardware

Captured video (left and right view)

3D point cloud

Length measurement

Construction project ecosystem

Pre-Project Phase

Planning & Design

Contractor Selection

Project Mobilization

Construction Phase

Closeout & Handover

Maintenance & Operation

As-Built study [retrofit projects]

Bid Phase

Construction Estimation

[multi-contractor]

DESIGN:

CONSTRUCTION:

architect

consultants

General Contractor

Trade Crews

Owner / Operator

- Visualization & documentation- Archiving

Flow of retrofitting process

Identify Performance

Requirements

Inspect Existing

Structure

Evaluate the Performance

Retrofit?

Select an Appropriate

Method

Evaluate the Performance

Implement the Retrofit

Method

As-Built Documentation

& Archiving

Decision Making:

CONSTRUCTION: Yes

Conceptual Phase

- Visualization- Archiving

Business model canvas

What we did…

What we did…

• Hypothesis

• Generating 3D point cloud Vs. measuring well-defined edges

• Revenue stream: monthly subscription & charge per use

• Contacts

• General contractors

• Home improvement & renovation

• 3D imaging & scanning

• Photogrammetry

What we found…

• Not just point cloud, but a tool that helps in decision making

• Value proposition

• 3D point cloud offers higher value

• Our competitor = photogrammetry

• VideoSurveyor Vs. photogrammetry

• Eliminate the need reference measurement

• Easier data collection

• Guide data collector & interactive visualization

• More accurate results

What we found…

• Test pricing

• Monthly subscription: ~$2,000

• Charge per use: depends on the specific application

~$25-50 for subcontractors

• How our competitors price

• Sell standalone software + hardware (if any): ~$10,000 – 40,000

• Freemium: advertising other products that use the information as

input

Our revenue model

• Construction: project-pricing

Standalone software

Charge the contractor monthly

(~$2,000)

Bill the project

• Home repair/renovation: e-commerce

Server (SAAS)

Upload video

E-commerce transaction

3D model & Content selection

List of local contractors

Vendor fee

Job order

Business model canvas

What we did…

What we did…

• Why do we need partners?

• Not just a point cloud, but a tool that helps in decision making

• Hardware

• Key partner

• Camera and lens manufacturer (40-50% cost reduction)

• Augmented reality

• Non-competitors (HomeDepot, Whirpool, Amazon)

What we found…

• Augmented reality

• Significant market potential exists for a combined technology

• Reality data capture using our technology

• Augmented data on a built environment and/or individual objects

• Use case 1: visualizing as-built information of covered or buried

parts of buildings/infrastructure

• Use case 2: visualizing an environment after improvement or

renovation

Market size

$30 billion*

~$5-10 billion

~$300 M

Total available market:Visualization, documentation, and Measuring industry in the US

Served available market:• Construction & retrofit• Homeowners• Insurance

Target market:Quick estimation with cm level accuracy

* KPMG Construction Industry 2011 Annual ReportAssume 0.5% share of total construction spent

What’s next…

• Minimum viable product

• 3D point cloud + augmented reality

• The PI and Lead are forming a company

• Seek seed funding from investors, SBIR, etc.

API Website & Server Smart Phone App