Valassis | RedPlum Lift | Increased eMail Results

Preview:

DESCRIPTION

Viral Sharing will increase your email response and optin-ins by 200%.

Citation preview

RedPlumRedPlumLiftLift

Social Sharing • eMail, Display and Mobile

Viral SharingLift your ROI on eMail, Display &

Mobile

Here’s how....

1 + 1 = 3

eMail PURL

ValidateValidateValidateValidate

SegmentSegmentSegmentSegmentPURL Based PURL Based

LinkLinkPURL Based PURL Based

LinkLink

Display Ads: Boost Display Results with

Sharing

Mobile SMS Sharing

The Three Pillars of

Social Sharing

Pillar One: Social Marketing Motivators.

Performics and ROI Research, 2009

{FOCUS

Pillar Two: The trust of a friend

referring.√

Performics and ROI Research, 2009

Social Social MarketinMarketing Powerg Power

Social Social MarketinMarketing Powerg Power

13%

Compare to trust of

corporate advertising

at:

Pillar Three: Viral Sharing with PURL’s

Performics and ROI Research, 2009

Sharing Sharing increaseincreases results s results by 200%by 200%

Sharing Sharing increaseincreases results s results by 200%by 200%

Initial Initial eMail eMail

responsresponsee

Initial Initial eMail eMail

responsresponsee

6,007 new 6,007 new customers!customers!PURL’s with PURL’s with

sharingsharing

6,007 new 6,007 new customers!customers!PURL’s with PURL’s with

sharingsharing

PURL Value

• Track Key influencers

• Permit PURL based sharing

• Provide credit to respondents who have shared

• Measurable results with data capture

• Unique URL with personalization

What is the RedPlumLift?

RedPlumLift•The RedPlumLift is the

incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing

How Much of Lift can I Expect?

200% or greater!

Example: If you received a 6% response on an email campaign the RedPlumLift can supply a response of

12% or more

How do we Deliver these

results?

eMail provides an offer

to promote sharing

We leverage our RedPlumLift* technology

eMail recipients share on their Faceboo

k wall

eMail offer goes

viral and multi-

generational

+ +

* Licensed through WhiteCloud Marketing

Are the results measurable?

I need to prove the ROI.

Dashboard: Its all there!

10,150 10,150 email email

responsresponseses

10,150 10,150 email email

responsresponseses

10,150 10,150 email email

responsresponseses

10,150 10,150 email email

responsresponseses

10,695 10,695 additionaddition

al al responsrespons

eses

10,695 10,695 additionaddition

al al responsrespons

esesRedPlumLift

What other benefits are included?

Additional Benefits• Huge increase in opt-in list through

Social Sharing

• Increased brand impressions through Social Media sites

• Get names of all Social Influencers and determine who they brought to the site

Results from Key Clients

• SteinMart - lift of 1,500% + from original PURL visitors

Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith, to access and print the offer, and be entered into the sweepstakes.

1,599 1,599 responsrespons

eses

1,599 1,599 responsrespons

eses

29,60029,600 additional additional responses responses

with sharingwith sharing

29,60029,600 additional additional responses responses

with sharingwith sharing

Results from Key Clients• Dominos Canada - lift of

200% + from original PURL visitors

Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith, to access and print the offer, and be entered into the sweepstakes.

10,150 10,150 responsrespons

eses

10,150 10,150 responsrespons

eses

10,70010,700 additional additional responses responses

with sharingwith sharing

10,70010,700 additional additional responses responses

with sharingwith sharing

10,70010,700 additional additional responses responses

with sharingwith sharing

10,70010,700 additional additional responses responses

with sharingwith sharing

Powered by

Case Studies for the RedPlumLift

www.slideshare.net/valassis

Recommended