V I D E O C O N

Presented by:-S.Priya

S.Vijayalakshmi

About Videocon…

Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion.

Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors:-Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and

Glass shells forming the backbone of many Colour Television manufacturers around the world.

Its mission statement… The Videocon group is committed to

create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen

Its market share…..

A REFLECTION OF CONTINUITY CHANGE

the end:“To delight and deliver beyond expectation….”

the means:“…through ingenious strategy…”“…intrepid entrepreneurship…”

“…improved technology…”“…innovative products…”“…insightful marketing…”

“…inspired thinking about the future…”

Its global partners…

Tie - ups with global leaders

Strategic Alliances & Acquisition Multibrand strategy- videocon/akai,1995 Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall

brand consolidation Package from Airtel, Videocon, Alcatel

Videocon's global strategy

Understanding videocon with the help of models

BCG Matrix

Stars (appliances)

Question marks (Entertainment)

Cash Cows

(Oil and Gas division)

(leasing and finance limited)

Porter’s model

Why M&A

Electrolux deal gives licensing rights to sell global brand

2000 patents of Thomson into Videocon's kitty

Global presence Gain economies of scale

Competitive Advantage

Cost of production Largest distributed manufacturing base

across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly

locations Wide product portfolio

Challenges and Criticisms

Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of

geographies The consumer really is not price sensitive

Future prospectsDevelopment in the following areas through

R&D– Plasma Television – Multimedia TV – Pure Flat Televisions – Composite Home Entertainment system – To work on better features, better quality &

improved reliability with reduced / low prices

Go for new segments & start manufacturing mobile handsets and IT hardware

V I D E O C O N

Business

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