Using Social Media to Increase Your Customer Base

Andrea Cowan Marketing Strategist and

Operations Specialist @ajcowan28

John Jarowski Marketing Strategist and

Database Analyst @jjarowski

@FrontStream #FSPwebinar

Housekeeping

•  To ask questions, type them into the chat box on the right

• Webinar recording and slides will be emailed after the webinar

•  If you are live tweeting, tweet @FrontStream and use

the hashtag #FSPwebinar

Who is FrontStream Payments?

FrontStream Payments, a front runner in the payments industry, specializes in empowering businesses to accept payments any<me, anywhere, any way.

Our consumer-facing, all-in-one modular payment platform that is fully customizable

to meet your needs

Our dynamic mobile solution gives you even more flexibility to accept payments anytime,

anywhere, any way!

Our easy and effective way to empower your business

to engage customers in charitable giving.

FrontStream Payments Family

Friendship powered fundraising tools on the web, social media, and

mobile devices.

Simple, affordable software for nonprofits to manage donors,

volunteers, and events.

Peer-to-peer fundraising tools to empower nonprofit supporters to raise money for the causes they

care about.

Today’s Agenda

• How to create goals and determine measurements for success

• How to evaluate the various platform(s) and determine the best fit for your business

• How to determine who your audience is and how to engage them

1. Define Your Goals

✓ Increase sales!

•  Simple, well-defined

•  Be realistic • How do you measure success? • What are your available resources?

• Who are they? Where are they? How do they engage?

• What channels are most appropriate?

2. Research Your Audience to Help Determine Your Presence

Demographics and Social Media

http://www.docstoc.com/article/151946864/INFOGRAPHIC-Survey-Reveals-Which-Demographics-Use-What-Social-Media

3. Map Your Content

•  Internal resources: Blogs, whitepapers, eBooks, guides

•  External resources: Industry outlets, media sources

4. Engage, Engage, Engage

•  Ask questions

•  Participate in the conversation

What do you

think of this

article? !

Did you know we offer one-hour service?!

@ajcowan28 !I completely

agree! I’m glad you liked it. !

@ajcowan28 !If you liked that article, check out

this one!!

4. Engage, Engage, Engage (cont.)

•  Timeline and frequency – solid content plan

•  Transparency •  Share valuable content from other sources • Relevancy – Adds value to your audience

Social Commerce Values A Look at the Numbers

http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/

#MKTGnerd Example

@Lattice_Engines #MKTGnerd

Timing is Everything Take advantage of peak times.

Automating Your Social Media Posts

• Real time tracking

•  Scheduling posts

• Organizing by topics

•  Tools: •  HootSuite

•  TweetDeck

5. Analyze and Optimize

•  Audience size and engagement - conversation

•  Reach – shares and retweets

•  Clicks – use Bit.ly or Google URL Shortener to track

•  Website traffic – using your website analytics

Google Analytics

•  Free reporting •  Tracks

Engagement

•  Total Traffic

•  Referrals

Notes to leave with…

•  Automate, but don’t autopilot •  Be human, not robotic •  Be accessible

Resources

•  Social Media Examiner - www.socialmediaexaminer.com

•  Mashable - www.mashable.com

Questions?

www.facebook.com/frontstreampayments

http://linkedin.com/company/frontstream-payments

www.twitter.com/frontstream

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