Using Data to Improve Your Recruiting Strategies

Using Data to Recruit More Effectively

Van Chappellvan@5IQ.com

The Recruiting Track at Affiliate Summit West, 2016

Sunday at 1:45 with Rick Gardiner from iAffiliate Management (Champagne Ballroom 4) Up and Comers: Recruiting & Engaging with Smaller Affiliates

Monday at 3:30 with Van Chappell from 5IQ (Versailles 1-2)Using Data to Improve Your Recruiting Strategies

Tuesday at 2:00 with Sarah Bundy from All Inclusive Marketing (Versailles 1-2)Useful Affiliate Recruitment Strategies That Work

When should you recruit?

1. New Affiliate Program2. Geographic Expansion3. Diversification4. Stalled Growth5. You Should Always Be Recruiting

How should you recruit?

1. Use your networks2. Actively recruit3. OPM/Agency4. Passively recruit5. Conferences6. Have your affiliates recruit for you

What types of affiliates should you recruit?

1. Comparison2. Content3. Coupon4. Display5. Social6. Loyalty7. Email8. Search9. Mobile10.Pay Per Call11.Toolbar12.Incentivized Traffic13.Conversion

What are the Steps in Recruiting an Affiliate?

1. Research2. Outreach3. Onboard4. Optimize

Data!!!!

Types of Data to Consider in Recruiting

1. URL2. Quality3. Contact information4. Social networks5. What networks do they work with6. Competitors7. Category

What does the world of possible affiliates look like if I am looking for Affiliates in the Wedding Category?

700,000 Affiliates in the World

970 Affiliates in the Wedding

Category

130 Affiliates in Linkshare

If your total addressable market of Affiliates is 700,000, how do you think about recruiting those affiliates?

If the total addressable market of Affiliates is actually 130, do you think about recruiting differently?

Based on this, do you need to rethink your approach to how you are recruiting?

1. Use your networks: Are you in the right network?2. Actively Recruit: Is it worth customizing your outreach to

prospective affiliates?3. OPM/Agency: Do they have the data they need in order to best

accomplish your recruiting goals?4. Passively Recruit5. Conferences: Are generic conferences worth it? Which

conferences do my target affiliates attend in mass?6. Have you Affiliates Recruit for You

What does the world of possible affiliates look like if I am looking at all of the Affiliates of all of my competitors?

700,000 Affiliates

3040 Affiliates working with

your competitors

796 Affiliates in Linkshare

500 Affiliates with US Traffic

Am I a Recruiter or a Researcher? Or both? Is it possible to recruit without having to do so much research?

Obtain Data

• Start Recruiting

Manual Research

• Find a site and then evaluate them• Is the site a competitor?• Does the site do affiliate

marketing?• If so, are they part of your

affiliate network?• Do they have an easy way of

being contacted?• Do they have enough traffic (not

really a problem on the first google page...but does become a problem when you get to later search result pages and you are unsure of traffic).

• Are they a repeat site?• Start recruiting process

Researcher Recruiter

Using Data to Recruit More Effectively

Van Chappellvan@5IQ.com