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The source of this presentation is http://ec.europa.eu/enterprise/policies/innovation/policy/future-policy/roundtable_doc_en.htmI uploaded it to slideshare so it's easier to view and share. All the credits and copyright go to Bruce Tether as author of this presentation.
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User Centred Design&
Innovation in
Service Systems
Bruce Tether, Design London, Imperial College Business School & the UK Innovation Research Centre at Cambridge and ImperialHigh Level Roundtable on Future of European Innovation Policy, Brussels, 8-9 June, 2009
Design is ...
Design is ...
“... about making things better for people”
“Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.”
Richard Seymour
“Design is about making things better for people”
“Innovation starts with people, not with technology. If you forget this you risk delivering feature-rich rubbish into already overcrowded lives.”
Richard Seymour
Design is ...Holistic, Synthetic, Integrative
Generative and Optimistic Abductive Thinking: what might be?
Visual
Iterative
Problem
and
Solution
Creative
and, increasingly,
Collaborative
Design and Innovation
A SubservientAfterthought
A Central, but Autonomous
Activity
A Synthetic andIntegrative way
of Thinking
SimpleProducts
(& Processes)
ComplexSystems
A ComplementaryActivity or
Co-specialised Asset
“Lipstick on a Pig”
“Designed by ...”
“Designed with ...”
“Designed for ...”
Design for incompletenessC
ompl
exity
The real challenge today is not designing better products, nor designing better processes, but designing entirely new business models
Gary Hamel
Designto Use
not to Own
... attracting attention
Design is ...
... poorly understood
... fragmented (with weak institutions)
... yet potentially powerful(for competitiveness and wellbeing)
But design is ...
... policy support
Design needs ...
EducationCreativity in schools (and life)Integration with business & engineeringInformed (and active) consumers
Innovation and CompetitivenessEnhance understanding of designEnhance the evidence baseDevelop capabilities (e.g., in service design)Sponsor demonstrator projects
Design Policy ...
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