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Presentation on social media measurement.
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with Rob Laughter
social media
MEASUREMENT
social media marketing takes
TIME AND MONEY
If you’re not
MEASURING,all you have is a
HOBBY
step one:
IDENTIFYa business need or opportunity
step two:
CREATEgoals to work toward
step three:
DEFINEmetrics to determine success
step four:
ESTABLISHa baseline measurement
step five:
TRACKyour progress over time
my name is
ROB LAUGHTERand I specialize in social media strategy for
SMALL BUSINESSThe images in the presentation are from Flickr Creative Commons users:data_op, lululemonathletica, monkeymyshkin, seenful, and mike9alive
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