Up Your Analytics Game with Pentaho and Vertica

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Up Your Analytics Game

Chris Selland @cselland @hpvertica

Eddie White @EddieWhite1 Will Gorman @wpgorman @pentaho

June 2014

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Welcome

No Limits. No Compromises – Intro to HP Vertica

Turbo Charge Your Analytics Engine – Pentaho

Demo

Q & A

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

The Time is Now for Big Data

Data Volumes

Acc

urac

y an

d In

sigh

t

CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured

Dark Data

Big Data Traditional Enterprise Data

Unstructured

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4

Manage the data explosion

New Style: Affordable

Old Style: Unaffordable

$$$

$$

$

TB PB EB

Cost

No limits Scale Capture any form of data

At any scale from TB to EB

Maintaining high performance

At affordable cost

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5

US Healthcare Sector

Personal Location Data

The opportunities are limitless

Industrial Internet

$100BN annually in new value

$200BN in saved expenditures

$100BN for Service Providers

$700BN to consumers and business end users over next 10 years

Raising incomes in US alone by 25-40%

Adding $10-15T to global GDP

GPS

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185

800

Unique monthly visitors, Millions

Don’t accept compromise

No compromises

Speed No compromises

Simplicity

No compromises

Scale Small advantages make all the difference

2nd best might mean nothing at all

Analytics-based competition is non-linear

“We move incredibly fast. It’s important for us to manage massive amounts of

data without compromising speed. Vertica is the perfect fit.”

Average of 4 closest

competitors

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7

HP Vertica: No limits, no compromises.

Supports all preferred tools Open architecture

50x-1,000x faster Blazing fast analytics

Unlimited low-cost nodes Massive scalability

10x-30x more data per server Optimized data storage

Private Cloud Public Cloud Appliance Software Only

Purpose built for Big Data - from the very first line of code

Flexible deployment

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8

HP Vertica Flex Zone

semi-structured data loading Auto-schematization

New approach to loading, managing, and exploring multi-structured data

for blazing-fast performance One-step schema

on semi-structured data Faster SQL querying

for JSON and delimited data Flexible parsers

Flex Zone

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9

Leaders don’t make compromises

•  Promotional Testing •  Behavior Analytics

•  Claims Analyses •  Click Stream Analyses

•  Patient Analyses •  Network Analyses

•  Clinical data Analyses •  Customer Analytics

•  Fraud Monitoring •  Compliance Testing

•  Financial Tracking •  Loyalty Analysis

•  Trading Analytics •  Marketing Analytics

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10

Welcome

No Limits. No Compromises – Intro to HP Vertica

Turbo Charge Your Analytics Engine – Pentaho

Demo

Q & A

OPERATIONAL DATA

BIG DATA DATA STREAM

PUBLIC & PRIVATE CLOUDS

SIMPLIFIED ANALYTICS

EXPERIENCE

ENTERPRISE BIG DATA

INTEGRATION

BLENDED BIG DATA

Pentaho Business Analytics

BUSINESS/DATA ANALYST

DBA/ETL/BI DEVELOPER

BUSINESS USER

Any Data, Any Analytics Simplified

ANY Analytics

•  Reports •  Dashboards •  Visualizations •  Discovery •  Predictive

Analytics

ANY Environment •  Data warehouses •  Data marts •  Stack vendors •  Cloud •  Embedded

Existing & New Data Infrastructure &

Processes

ANY Data •  Relational •  Operational •  Big Data •  Data sources not yet

anticipated…

Billing

Location

Social Media

Customer

Web

Network

Entry

Tran

sfor

m

Advanced

Opt

imiz

e

A Spectrum of Big Data Use Cases What the Market is Deploying Today and Planning for Tomorrow ?

Data Warehouse Optimization

Streamlined Data Hub

Big Data Exploration

Next Generation Applications Big Data

Predictive Analytics

Use Case Complexity

Bus

ines

s Im

pact

Customer 360 Degree

View Harnessing Machine &

Sensor Data

On-Demand Big Data Blending

Internal Big Data as a Service

Streamlined Data Refinery Drive a Sustainable Analytics Strategy with Big Data ETL at Scale

•  Broad data integration (incl. leading Hadoop distros and HPVertica) + powerful array of end user analytics

•  Visual map/reduce mitigates need for developers, makes Big Data accessible to all IT staff

•  Pentaho map/reduce runs much faster in the cluster vs. other scripting tools

Why

Reference Architecture •  B2B electronic marketing firm that creates and delivers personalized offers •  Data sources ingested via Hadoop, processed & sent to HP Vertica

Transactions – Batch & Real-time

PDI Enrollments & Redemptions

Location, Email, Other

Data

Hadoop

PDI

Analyzer

Reports

CUSTOMER CASE STUDY: Beachmint From Buying Patterns to Revenue

Business Challenge • Monetize buying patterns hidden in terabytes of

web data

• Quickly analyze multi-channel click stream data from millions of customers

Pentaho & Vertica Benefits •  Intuitive Big Data integration to streamline data

and provide reporting, dashboards, analysis and data visualization

•  Improved sales forecasting and marketing campaigns

Streamline Customer Data Innovative, subscription-based fashion company

PDI

Analytics

Customer Preference Data

Retail Data Customer Web Profile

Web Purchases

Social Media

Email Tracking

Server and Web Log

Retail Inventory

Operations Officers Identify supply trends with data

visualization

Marketing and Advertising leverage reporting

Data integration

Business analytics +

The IT department

Lines of business +

Big data Any data +

Powerful Combinations

Any data. Any environment. Any analytics.

A future-proof data foundation

Big data blended without barriers

Powerful analytics simplified for any role

DEMO

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ORLANDO - October 8-10

HPVertica Big Data Conference 2014

BOSTON - August 11-14

JOIN US! Early Bird - $695 Conference.Vertica.com

Early Bird - $695 PentahoWorld.com

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Chris Selland chris.selland@hp.com @cselland Eddie White ewhite@pentaho.com @EddieWhite1

Will Gorman wgorman@pentaho.com @wpgorman

THANK YOU

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Q&A www.vertica.com www.pentaho.com