Understanding Tourism 2.0 - Learning from Google Tourism Research

Understanding Tourism 2.0

Learning from Google Tourism research.

Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343

Internet & Mobile Penetration in India

Social media users, residents of towns with

population of under 5,00,000 : 33%

Social media users residents of smaller towns

with population smaller than 2,00,000 : 25%

Number of Mobile users in India: 867.80 Million

Predicted number of Social Media users by

Dec,2013 : 80 million

India has 23.8 million individuals who access Internet from their mobile phones using a data connection such as GPRS or 3G.

Face book is now available in: 8 Indian Languages

Smart phone users in India: 67 Million

How Traveller 2.0 Plan Vacation?

SharingPlanningdreaming Booking Experiencing

Travelers love to dream about their next vacation. For many this is their favorite part of the travel process, aside from the actual experience itself.

Nearly half of leisure travelers watch travel-related videos online, and more than two-thirds are thinking about a trip or activelychoosing a destination while watching.

Once our customer has finished dreaming,and selected a destination, they move intothe planning phase. Travelers rely on theonline space to plan travel. 85 percent ofleisure travelers consider the internet theirmain source for planning travel.

Their primary reason for relying heavily on the internet? Two thirds say because it helped them learn more and just under two thirds say they use it because it provided information to help them decide.

Travelers are increasingly booking via the internet, with greater transparency and options, so your best bet is to continue expanding your presence.

The internet is the leading source prompting travelers to book, with 37 percent of the pie – and for reference: word of mouth only represents 16 percent.

They expect a more informed and collaborative travel experience, driven by the growing functionality of mobile devices. More than half of travelers use a mobile phone or device for travel-related information

Including 53 percent of leisure travelers and 70 percent of business travelers—nearly the same amount report using a mobile device to check in for a hotel or flight.

Travelers are sharing more about theirown trips, leading to more online contentthat will inspire others to dream.

53 percent of leisure travelers share pictures oftheir vacations online, and nearly the samepercentage enjoy reading about other traveler’sexperiences, reviews and information

We would love help you explore how we can contribute to your business.

Thanks!

Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343