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Understand customers
Who are the consumers/customers?
What are their characteristics?
What do consumers/customers want?
Where are they in the market/country in question?
Where are the clusters or pockets of purchasing power?
How do consumers/customers make their decisions?
What are their spending patterns?
How much money do they have to spend?
How do other companies in the sector see the customer/consumer base?
How much are they able to sell to them in reality?
How difficult/easy is it to reach potential consumers/customers?
Who are the potential local selling partners?
How do competitors and non competitors reach their customers?
Who can help with contacting potential partners?
What are the most effective ways to promote the product?
What kind of advertising/promotion works best?
Thank you
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