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Social Selling
Checklist
Why Should You Be
Interested in Social Selling?
80% of companies with at least 100 employees will use social media marketing this year
80% of companies with at least 100 employees will use social media marketing this year
59% of Americans interact with companies on social media Web sites
80% of companies with at least 100 employees will use social media marketing this year
59% of Americans interact with companies on social media Web sites
89% of US buyers read customer reviews before they purchase
You need a
Social Selling Checklist!
1. Your
Page
Businesses should use Pages instead
of Profiles
Your Business Page
Your Business Page
Make announcements about your company
and share information
Your Business Page
Utilize the Info tab to share your website,
location and company information
Your Business Page
ENGAGE with
customers
Your Business PageMeasure analytics
to see what is effective and what
is not
2. Your Profile
Set up your Profile
Set up your ProfileMembers with complete
profiles are 40 times more likely to receive career
opportunities
Participate and Get Involved in Group Discussions
Participate and Get Involved in Group Discussions
Get involved in group discussions to share advice and connect with potential leads or
partners in your industry.
Participate and Get Involved in Group Discussions
Make announcements about your business to
potential leads!
Participate and Get Involved in Group Discussions
See who is listening and reach out.
3. Your
Business
Account
Your Business Account
Your Business Account
Provide a brief description about your company.
Be sure to provide a link to your company’s
homepage so people can learn more about your
business!
Your Business AccountAnnounce job
openings
Your Business AccountAnnounce job
openings
Engage with people
Your Business AccountAnnounce job
openings
Engage with people
Talk about your products and
services
5. Your Business Blog
Your Business Blog
Your Business Blog
Increase your company’s SEO
value
Your Business Blog
Increase your company’s SEO
valueUse your blog as a hub for information and drive traffic to
your site
Your Business BlogYour blog must
inform people about your
products, your business, your
company
Your Business BlogSpread your blog through social media
networks
Your Business BlogSend your blog
through various social media
networks
6. Use Communication Dashboards
Use Communication Dashboards to
COMMUNICATE and LISTEN
Use Communication Dashboards to
COMMUNICATE and LISTEN Send messages
through multiple social media
channels
Use Communication Dashboards to
COMMUNICATE and LISTEN
Listen to who is reaching out and
ENGAGE
Use Communication Dashboards to
COMMUNICATE and LISTENFilter
streams of accounts and
hashtags
The TOP Social Media Dashboards
Don’t Forget!
By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack.
-Who/Where are they? -How/Where do they consume?-How/where do they engage?
Learn about you audience…
…and ENGAGE!
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