Ucf sm entrepreneurs

THE BUSINESS OF SOCIAL MEDIAHow Entrepreneurs can Tweet, Like, Friend,

Follow, & Check-In to Success

2011 Web Traffic Google (1) (13) (15) (16) (20) Facebook (2) YouTube (3) Twitter (8) Blogspot (11) LinkedIn (12) WordPress (18) Pinterest (39)

www.alexa.com

Trending Today

Facebook

Twitter

LinkedIn

Foursquare

YouTube

Yelp

Google +

Facebook

Profiles - FriendsIndividualPersonalConversations

Pages – “Likes”Company / OrganizationProfessionalStimulate Interest / Provide ValueAccess to Analytics

Twitter

Based on SMS140 Character MessagesMessages Can Include Links, Pics, Videos

Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced

By Date, Geographic Area, Topic, Sentiment Great Listening Tool

LinkedIn

Professional NetworkingGreat Tool to Find Professional Connections /

Resources Power Is In Groups

Allowed to Join 50 Answers

Great Place to Showcase ExpertiseProvide ValueFind Experts

Foursquare

Geo-Location

Great Tool for Brick & Mortar Operations

Offer SpecialsMayor# of Check-Ins

YouTube

Social Video

Great Avenue for Sharing Demonstrations

Make Videos InformativeHow-To Videos

Make Videos EntertainingBlendtec – Will it Blend?

Yelp

User Generated Reviews

Who do you trust?

Allows Your Raving Fans to Talk About You

Respond to ReviewsTransparency

Google +

CirclesOrganize your Contacts

Explore Trending topics

HangoutsGroup Video Chat

Which platform is right for you?

Examine your business

Survey your current customers

Which platforms do they use?

How do you currently communicate with them?

Brick & mortar or virtual?

B2B or B2C?

Which platform is right for you?

Determine your time commitment

Determine your goals

In other words… revisit your marketing plan!

Listen Up!

Create your listening postsGoogle Alertstweetbeep

○ Your name○ Company name○ Competitor’s names

Tools

Google Alerts

Tweetbeep

Tweetdeck

TweetReach

FB Insights

Engage Social media community is about sharing

Ask questions, people will help you along the wayLearn the lingoMake it personalFind your voice

Put your plan into action Commit time to maintain Use common sense

Spam: not good in a can, inbox, or social media feed

Warning!

Teenagers know social mediaIt’s tempting, I know

Would you hire a teen to run your entire marketing campaign?Basics are great

○ Posting pics, links, etc

Common sense to youNot to them

SEOcial

Blog Regularly

Create Opportunity to back linkHARO

Determine your keywords

#Hashtags

10 Take Home Points

1. Create a plan, set goals, & pick platforms

2. Start small, grow with your comfort

3. Tools, tools, tools

4. Listen first

5. It’s a community: Share Your Expertise

10 Take Home Points

6. Engage: Find your voice

7. Go Offline

8. Facebook: Profile & Pages

9. It’s social but not child’s play

10. SEOcial

Resources

www.mashable.com

www.techcrunch.com

www.openforum.com

www.smallbiztrends.com

http://business.twitter.com/twitter101

www.knowem.com

Contact

joshua@joshuacjohnson.com

www.twitter.com/joshuacjohnson