Ubiquity Marketing

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Developing a ubiquitous online presence

A Sea Change in Local Business Marketing

Patrick KitanoManaging PrincipalDomus Consulting Group

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

AGENDA

1. How Social Media devalues “push marketing”

2. Transparency of Social Media3. Being ubiquitous across the

social media4. Positioning yourself as the

media hub of your community

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How Social Media changes Marketing

1950’s Advertising One way. Focus on brand marketing. Today, commercials considered akin to propaganda.

Targeted marketing One way. Direct mail, drip email marketing campaigns still considered advertising.

Search engine marketing Current focus of most online marketing tactics.

Expertise marketing Blogs provide professional credibility

Community engagement Provide services to your community

Being ubiquitous across the social media

Locals find your community service across a variety of platforms. You’re everywhere!

The future of marketing

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Community Engagement Basics

Build a brand that serves your community, not a brand built around publicizing yourself

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The community will gravitate towards services that help them, not billboards, ads or spam

Everybody wants real time community news

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Building online local media resources today is like publishing a local newspaper 50 years ago

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You’re recognized as providing a community service

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How does your community find you when you’re not “pushing” your marketing message?

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Before social media, the main way to tell the community what you did was by advertising

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Now, the social media makes everybody transparent.

People know you by your online profile(s)

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Advertising, and push marketing is increasingly being perceived as self promoting and obnoxious

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Solution:

Brand yourself to the community.. not as you but through your community service!

Website

Twitter

Facebook

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Be ubiquitous across the social media

Your community will find you on a variety of platforms… and you’re instantly the social hub of your city

Website

Twitter

Facebook

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Being ubiquitous works just like advertising did twenty years ago

It’s all about branding

You stay TOP OF MIND because… you’re everywhere

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You become positioned as your local community media resource… with the recognition and influence associated with being the media

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Sonoma Breaking News.com is an example of this new branding paradigm

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Developing a local media resource is like publishing a local newspaper.

The window is open now.Patrick KitanoManaging Principalpat@domusconsultinggroup.com(415) 573-2481