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Uber: Your Ride, on DemandDiscover how to innovate YOUR Business
with the 55 Business Model Patterns
Based on the St Gallen Business Model Navigator
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Did you know that 90% of the most
successful companies are based on
only 55 Business Model Patterns?
That means that innovation is mostly
built on the recombination of
already existing ideas.
Let’s learn now how you can
innovate on
YOUR business!
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But First, What is a Business Model?
A Business Model defines….
WHO your customers are
WHAT you are selling
HOW you produce your offering
WHY your business is profitable
What?
How?Why?
Who?
*St Gallen Business Model Navigator™ (2013)
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Therefore, a Business Model Pattern is…
If your dog chases the mailman every morning, you’d
say it is a pattern: it is something that happens
regularly and is predictable
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Therefore, a Business Model Pattern is…
Now, if a business model is regularly repeated by more
than one successful company, we call it a Business
Model Pattern
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Therefore, a Business Model Pattern is…
A pattern is innovative when there is a distinct novelty
in at least two components of the Magic Triangle
(What, Who, How and Why)
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First, Take a Look at how cab Rides Normally
Work
WHO WHAT
HOW WHY
- People in need for quick,
short-distance transportation
- Mostly in city centres, airports
& points of interests
- Transportation to specified
location
- To be found at specific
locations, on-demand or in
the streets
- Cab license needed for
operation
- Centralized cab office to
provide information on travel
requests
- Fixed monthly sum to be paid
to office
- Higher fare prices to reach
quotas and make profit
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Now, Meet Uber!
WHO WHAT
HOW WHY
- Conventional cab-taker
- Unwilling/unwanting to pay
excessive fees for poor
service
- On demand, cashless &
transparent transportation
- Easy-to-use app with
integrated payment, tracking
and customer services
- Platform that connects
independent drivers and
customers looking for
transportation
- No own cars
- Costs kept low as solely
platform provider
- Revenue-sharing formula:
80% of fare to driver, 20% to
Uber
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#37 The Peer to Peer Pattern
HOW UBER DOES IT: Uber provides anonline platform and the necessary tools for car owners to offer rides to other users of the app
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#14 The Experience Selling Pattern
HOW UBER DOES IT: Uber offers a cab rider a whole new experience: convenient, cashless and with additional services like customer service, ratings and direct connection to Spotify. Furthermore, the user can choose between different levels of service – from Uber Pop to Uber X and Uber Black.
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#41 The Revenue Sharing Pattern
HOW UBER DOES IT: Uber shares its revenues directly with its drivers. While it provides the platform and the marketing, it does not own cars. The symbiotic relationship with the drivers is mutually beneficial and helps to keep the costs low
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WANT TO LEARN MORE?
Yes, we know, we only
gave you a small taste
of what’s to come!
And that was a piece of
cake, wasn’t it? Easy,
but delicious!
If you’re still hungry for
more…
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Visit www.bmi-lab.ch and discover more about Business
Model Innovation!
PS.: No real cake included! But more juicy information ;)
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WHERE DOES IT ALL COME FROM?
Of course, there was a
lot of research behind
the pattern cards
The result of it is this
book to the right: The
Business Model
Navigator!
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