TWTRCON NY 10 Case Study: Real-Time Information, Instant Decision-Making | Mark Palmer, Streambase

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Case Study: Real-Time Information, Instant Decision-Making

• Mark Palmer, CEO, StreamBase Systems | @mrkwpalmer

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Mark Palmer, CEO

Case Study: Real Time Information, Instant Decision-Making

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StreamBase Complex Event Processing (CEP) - data management for

streaming information

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Networking, the Internet, and wireless communications have caused the amount of streaming data

in the world to explode. Twitter transmits 1.6 million tweets an hour

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But most existing business systems look at what happened in the past...

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The history of streaming business data

1990-2000: Real time market data – Reuters, Bloomberg

1998: Web click streams

2002: Health Care (digitized bed side equipment)

2004: RFID (real-time casinos)

2004: Elementized news feeds – Dow Jones, Reuters

2009: Twitter

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Stream Processing looks at what’s happening now so that you can

respond (before the opportunity, or threat, has gone)

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Real Time Data Processing at Work

CEP: Recognized as 1 of 26 Most Innovative Technologies in the World in 2010

• Invented ~ 2000 at MIT, Cambridge University, Stanford• Can Process millions of events a second and make sub-millisecond

decisions

Commercial Applications in Finance, Intelligence, and Web• Dominant use of CEP in financial services• Federal government: defense and intelligence agencies• General CEP applications – telecom, monitoring, fraud detection

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Automated, intelligent

trading and regulation on Wall Street

Sentiment analysis

Circuit breakers

Exchange communication

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The U.S. National Security Agency uses CEP to monitor our homeland

security and proactively act on threats

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Static Data Processing: “When was the price of MSFT below its trailing 5 minute moving average yesterday?”

time

Real Time Data Processing: “What equities are below their trailing 5 minute VWAP right now and what should I trade right now.”

Stream ProcessingTurning Data Processing on its Head

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trade

Stream processing powers innovation through simplicity

“We modify the behavior of our trading system every day.”

- StreamBase customer PhaseCapital

- StreamBase customer Kairos

“We developed in 4 months what would have taken 4 years.”

f(x)

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CEP – Visual Programming

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What new real-time analytics might be possible?

What macro-market sentiment analysis could you find useful in real-time?

What defensive measures could be made better with Twitter-based circuit breakers?

Twitter for Business | Hilton New York | June 14, 2010

Anchor SponsorsCo-located with

@twtrcon#twtrcon

twtrcon.comsocialmediaatwork.com