Two radical trends in marketing

4/10/2012

People formerly known as

consumers has

the Power of 2 VinishJoshi@yahoo.com

4/10/2012

Information &

Accessibility

VinishJoshi@yahoo.com

4/10/2012

Abundance of increasingly accessible and cheap information and computing power.

4/10/2012

Behavior is becoming information based enabled by anytime ,anywhere access through technology

4/10/2012 VinishJoshi@yahoo.com

The rise of inquisitive audience: 9 out of 10 regular online Indians search for products on the net

Search took 300 million websites to become relevant.

4/10/2012

Google would not have existed if people had not put information on the web. VinishJoshi@yahoo.com

4/10/2012

295 exabytes of information created in 2011 315 times more pieces of information than every grain of sand on every beach of earth.

4/10/2012

Trend of pulling information to do independent assessment will increase in future.

4/10/2012

Ubiquity of technology combined with advanced analytical tools, social and mobile computing platforms will reshape business opportunities.

4/10/2012

This technology connectivity will transform how people and businesses behave and will give customers…

4/10/2012

more purchase options

more valuable and

timely information

a greater degree of transaction simplicity

4/10/2012

Interaction will take on greater importance as the precursor to any transaction decision.

What we do as human beings and how we share our experiences.

The need for information from our immediate environment.

“Always on-the-go” nature.

4/10/2012

Power of 2 :

Impacting Industries

4/10/2012

Travel PERSONAL TO SOCIAL

4/10/2012

With price-sensitive leisure travelers entering the market, capacity grew faster than demand and prices become the dominant factor.

4/10/2012

Decline in prices and cost cuts resulted in lower service quality and higher customer dissatisfaction. Customers became deal prone with little loyalty.

4/10/2012

With the advent of OTA’s, buyers became informed and found reliable, convenient high-quality service and competitive prices

Emotions and Experiences became the new mantra of travel.

People look for richer, more interactive travel solutions, to access data and make connections as they travel.

4/10/2012

Power of 2 has

fundamentally altered the way consumers search, compare, select, buy and share travel experiences.

4/10/2012

Music SERVICE TO PRODUCT AND BACK AGAIN

4/10/2012

"People will listen, for free, to music that comes out of a stationary box." Sasha Frere-Jones ,1960

4/10/2012

When music was made of polyvinyl chloride, it was hard to steal. Once it could be turned into a file, the price for many listeners fell to zero.

4/10/2012

Challenge for marketer as distribution of music becomes free on the net resulting in falling profits

Customers discover new methods of acquiring content and adopted new listening habits?

The listeners, now exert much more control than original artists over the narrative of our musical experience.

4/10/2012

Pandora creates radio based on artists and uses an algorithm to find songs that share the characteristics of those artists' music.

Access will generate money, through subscriptions, advertising, bundling, sponsorship, product tie-ins etc.

4/10/2012

Power of 2 is creating a

fluid pricing system, involving subscriptions, bundles of various content types and countless value-added services.

4/10/2012

Books ACCESS TO REPLACE OWNERSHIP

4/10/2012

With the rise in popularity of tablets and digital book devices, the book industry is facing a major change in how the publishing business works.

4/10/2012

Publishers are reinventing their business and are forced to redraw their marketing and pricing tactics.

Opportunities as content is available on multiple media, in multiple formats, on multiple platforms

Traditional bookstores need to accentuate strengths of customer knowledge, customer retention, and competence along with distributing book content in all formats and all channels.

4/10/2012

Power of 2 has created

opportunities in: Producing information Storing information Disseminating

information Accessing information

4/10/2012

Banking DIVERSE AND UBIQUITOUS

4/10/2012

Bill Gates described banks as dinosaurs. Traditional banks are becoming obsolete due to technology.

Efficiency to Proficiency: Consumers expect anytime, anywhere access to their banks and provide them compelling and consistent experience

4/10/2012

What banks deliver and how they deliver it has changed dramatically Contactless Credit

Cards The Virtual Wallet QR Codes

4/10/2012

Power of 2 will lead to cash

being electronic. We will progress from credit cards to smart cards and finally to electronic wallets.

4/10/2012

Retail CONVENIENCE AND INTERACTION BEFORE TRANSACTION

4/10/2012

Apple has made its stores more of a destination and less of an errand.

4/10/2012

Bricks’n’Clicks Strategy: Retailers to play up the strengths of the bricks-and-mortar store while incorporating new technology into the experience.

4/10/2012

Power of 2 will change search,

buying and transaction experiences Mobile Shopping Assistant

(MSA) The Mobile Shopping List

application The “real,- App” on iPhone

or the iPod Touch VinishJoshi@yahoo.com

Eventually will remove the barriers preventing people from engaging with brands.

Power of 2

Two radical trends in marketing

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