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Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird. Presentation given at #TechPhx on 11/10/12.
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FOR POWER USERS
TWITTER SEARCH
@scottcowley#TechPhx
Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultant
scottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact: swcowley@gmail.com
1.6 billion search queries per day
Twitter Search kills Google:
Current events
Local
Trends
Humor
Events
People
What people are writing about
What people are talking about
vs
Twitter Search = Credibility
Operators
Link
Strategic Brand Monitoring
zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT
zagg OR zaggdaily ?
Mcdonalds near:tempe within:15mi
Goal: Capture any conversations about ourcompany or products.
Remember misspellings (look at your website analytics for ideas)Use minus signs to filter out noise, irrelevancy, and retweetsCreate a dedicated column for questions people are asking about your brand
Customer Opportunities
near:tempe within:15mi dentist?
near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
Goal: Capture all opportunities for business.
Literal Categorical
“Can anyone recommend a good dentist?”
“Just chipped a tooth. :(”
Journalism
loughner sentenced years near:tucson within:30mi“acquired by” million techcrunch.com –rt“this is huge” filter:links
Goal: Be first to hear accurate news.
Anticipate breaking news by keyword(s)
Anticipate breaking news by person or website
Anticipate “reactionary words” used by normal people
from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
Fact: Some breaking news is a little more “breaking” than others.
(Aggregate the “newsbreakers”)
near:phoenix within:15mi petraeus
Lucasfilm disney near:phoenix within:15mi (niche-specific)
Follow local
Newsbreakers
Photos
haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
Goal: Find the best photos for stories
Consumption
“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
Goal: Be the first to find cool content.
What do people tweet when they find the coolest content?Filter down by content type using destination URLs (images vs video)
Creation
Use Top Tweets for content creation ideas
(especially in “boring” industries)
Blogging
iphone 5 ? –filter:links
“looking for writers” OR “accepting guest bloggers”
Search for great questions by keyword
Search for guest blogging opportunities
Contests
Don’t look for contests you can’t win.
Think low competition.Think local.Think multiple prizes.
near:phoenix within:15mi contest OR giveaway
Wordpress.com OR blogger.com “low entries”
“DM us your address” OR “DM me your address” OR “weekly contest”
Or just play dirty.
“first person to reply” OR “people to tweet” OR “first person to tweet”
"first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“
“first correct answer wins”
Downsides:
Requires speed and a “shoot first” mentalityWinning contests you don’t qualify forWinning things you don’t want
Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultant
scottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact: swcowley@gmail.com
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