Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Twitter is reaching the every day consumer

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3

The next day, Twitter added 1 million + new members

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4

Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5

Twitter conversations happen

most personally and significantlyat the community level

Locally

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6

Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7

In the past, local merchants relied on local newspapers, coupons and circulars

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8

Also,

Google does not index in real time.

Try searching for a sale on tennis racquets in your city…

You still have to phone each store to see if they’re having

a sale

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9

Local merchants usually have no presence online…

They compete with the Amazonset al

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10

Twitter is perfect for Local Marketing

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11

And by extension, Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12

Case study:Naked Pizza

Just another pizza parlor

Look at the signage

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13

Case study:Naked Pizza

Started Tweeting to get more customers

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14

Case study:Naked Pizza

And got billionaire Mark Cuban to invest in them

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15

There is a big window of opportunity

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16

How do you leverage Twitter’s remarkable capacity to bring together a local community?

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17

Introducing Breaking NewsCity Sites

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18

Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19

Local news and events, and reviewsare up to date and open for conversation

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20

People in the community can participate in conversations simply by adding a “hashtag” to their Tweet

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21

On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22

Local merchants can participate in BreakingNews

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23

To learn more about how to build your local business with Twitter, download our eBook.

Download here

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24

Find a Breaking News media site in your city and participate!

Join their Business Directory

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25

Contact:

Pat KitanoPrincipal

@pkitano

pkitano (at) gmail