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A presentation going over the basics of twitter, understanding the lingo and some strategies to help promote your business's online presence.
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The case for
Who are your followers?
Presenter: Rabiya JilaniDirector, Business Incubation Center
CEO, Lumenica, LLC
Twitter: @bizincubation
Agenda
• What is Social Media?• Why is it important?• What is Twitter?• Getting started with Twitter• Twitter in Plan English• Tips • Understanding the Twitter Lingo• Twitter tools• Things to Remember
© 2009 Business Incubation Center at CBP
Social media is more than just building relationships on big networks, its about….
Brands having conversations
© 2009 Business Incubation Center at CBP
Social Media Influences Decisions
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friends recommendation over critics review
• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
• 26% of search results link to user-generated content
© 2009 Business Incubation Center at CBP
What is Twitter?
© 2009 Business Incubation Center at CBP
http://www.twitter.com
What is Twitter?
• Founded in 2006• Micro-blogging service that enables
users to send and receive messages called tweets
• Tweets are text based only• Limited to 140 characters• Twitter is ranked as one of the 50
most popular websites worldwide by Alexa's web traffic analysis.
© 2009 Business Incubation Center at CBP
Twitter Getting Started
© 2009 Business Incubation Center at CBP
• Video Explaining Twitter: http://help.twitter.com/portal
Twitter in plain English
© 2009 Business Incubation Center at CBP
• 140 characters of syndicated consciousness of what you are thinking or sharing
• Works like an email blast/press release• Build relationships• Connect with media• Great focus groups• Works with other social media platforms
Twitter is……A 24/7 cocktail party
Twitter TIPS
© 2009 Business Incubation Center at CBP
• Be a resource• Offer value• Understand the lingo• Promote others• Quality vs Quantity• Be thankful• Post videos, blog updates, pictures• Share • Play giveaways/contests• Include in your email signature/business
card
Twitter lingo
© 2009 Business Incubation Center at CBP
• Tweet- a message of 140 characters or less
What: Ask a question
Announce blog update
Read an interesting article?
Link to a website update
Announce an upcoming event
Discuss current news
Twitter lingo
© 2009 Business Incubation Center at CBP
• @ - Direct a message to someone
Reply to someone
Keep in mind these are public
How: @username
Twitter lingo
© 2009 Business Incubation Center at CBP
• RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim
How: RT @username
Want to be RT? Keep YOUR message shorter than 140 characters
Twitter lingo
© 2009 Business Incubation Center at CBP
• Follow/Followers: You/Them
• DM-Direct Msg, Private message
How: D username
• # Hash Tags- Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)
Twitter tools/websites/cool resources
© 2009 Business Incubation Center at CBP
• www.twitterbackgrounds.com- customize backgrounds
• www.Twellow.com: Directory of public twitter accounts. Organizes by categories.
• www.Friendorfollow.com: Who are you following that's not following you back? Who's following you that you're not following back? Find out!
• www.Twittercounter.com:
Twitter tools/websites/cool resources
© 2009 Business Incubation Center at CBP
• www.Tweetdeck.com:Desktop Twitter application. To allow users to send and receive tweets and view profiles. It is the most popular Twitter application
• www.whatthetrend.com: Find out what's trending on Twitter and why.
• www.Bit.ly: Shorten a URL, Track clicks. Similar to www.Tinyurl.com
Twitter tools/websites/cool resources
© 2009 Business Incubation Center at CBP
• www.Tweetchat.com: TweetChat helps put your blinders on to the Twitter-sphere while you monitor and chat about one topic.
• www.Search.twitter.com: Search everyone’s tweets – in realtime
• www.Twittersheep.com: Enter your twitter username to see a tag cloud from the 'bios' of your twitter flock.
© 2009 Business Incubation Center at CBP
Twitter tools/websites/cool resources
© 2009 Business Incubation Center at CBP
© 2009 Business Incubation Center at CBP
Cross Promote
Things to Remember
© 2009 Business Incubation Center at CBP
• Learn what people are saying about your brand
• Covert customers into brand advocates
• Encourage referrals
• Create a buzz
• Increase brand exposure/website traffic
Questions?
© 2009 Business Incubation Center at CBP
Contacting me
Email: rabiya@cbponline.org
http://www.cbponlne.org/bic/facebook
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj