Twitter 101 for HR and Marketing Professionals

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This presentation discusses how to use Twitter from the ground up for business purposes and the cross over and connection between human resources and marketing when it comes to engaging, developing relationships, filling job openings and growing your brand on Twitter and social media. We will discuss best practices, tips and ways to establish meaningful relationships on Twitter without wasting a great deal of time and energy. This presentation is based off of Jessica Miller-Merrell's popular book, "Tweet This! Twitter for Business." Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

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Jessica Miller-Merrell & Jonathan Brewer

HOW TO USE TWITTER#tweetcamp

@houseofbrew@Blogging4Jobs

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Where are you?

• The ultimate networking platform• Open – no need to ask for links or friends• The back-channel of business• Easy to reach people of influence

Twitter

• OSAMA BIN LADEN’S DEATH• HUDSON RIVER PLANE CRASH• ROYAL WEDDING ANNOUCEMENT• HILLARY CLINTON WON’T WORK TWICE UNDER

OBAMA (CNN SPECIAL)

International News that Broke on Twitter

News that hits home

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

News that Broke under your roof

I just got fired. I am sad :(

Watch out everyone! Major layoffs nationwide today and I was just part of the wreckage :( #yourcompany

Your Employee@elle1234

• Getting to know people prior to the conference

• The Conference Hashtag

• Conference Twitter Lists

• #PRSCamp

The Conference Experience

The Best Place to Find Content

Would you rather spend hours each morning, sifting through hundreds of articles just to find the few that are worth reading…..OR….

The Best Place to Find Content

Let your Twitter Friends Curate Content For You!

The Best Place to Find New Friends

Customer Service

Good Service will get talked

about too -Not just

complaints

Customer Service

Over Twitter, your fans talk

to new customers on your behalf

Customer Service

And your best fans share their passion with their friends.

Social Candidate Experience

Short History of Twitter

• Created in March 2006 and launched July 15,1006.• Original Codename: TWTTR (5-character SMS Shortcode for group

SMS communications)• 2007 SXSW conference – from 20,000 tweets/day to 60,000

(cleverly placed “twitter streams on monitors”)• 400,000 Tweets per quarter in 2007• 100 million Tweets per quarter in 2008• Feb 2010, 50 million tweets per day• Today: over 340 million tweets per day

• What’s that @ sign?

Your handle and your profile

• Your Twitter Profile• Your handle (@houseofbrew)• Your Bio (who are you?)• Your Picture (Hatch the Egg)

What should I choose for my handle?

• Your Name• Your Nickname• Your Personal Brand

• Stay Away from:• The underscore _• @yourname23544• The obscure

Profile Tips

Connect with people on your passions….What do you do and what do you love?(ProTip: Use Searchable “keywords”)

Do I really need a picture of me?

People connect with people.

What’s the # sign? (Hashtag)

• Follow Conversations• Chat about Topics• #PRSCamp

Favorite TweetsHome->View my profile page-> Favorites

Why only 140 characters?

Originally, Twitter was based off of SMS. 160 characters = 20 characters for your handle and 140 for the message.

If you only follow celebrities and brands, your Twitter experience will be one large commercial

Who should I follow?

• Who should I follow?– Follow people in different industries or those who are like you. Follow people who converse with

people you follow.

Who should I follow?

• Conversation Jump• Follow people who

are being talked about or to

Find who to follow

Learn about who you’re following

• Watch conversations• Click on handles• Read bios, review

their “stream”

Lists

Direct Messaging

• DM’s are private• Mutually Following

The Benefits of Tweeting in Public

Who Sees My Tweets?

#1 - The people following you see your tweets

Who Sees My Tweets?

#2 - The people you @mention see your tweets

Who Sees My Tweets?

#2a - @mention in the beginning – only people who follow both of you see this tweet

Who Sees My Tweets?

#2b - @mentioning in the update means all of the Tweeter’s followers see this tweet plus the people @mentioned.

• What’s the difference between RT and Retweet?

Retweet

• Retweet means you love the tweet and want to share it with your followers as if they were following that person.

@coolbird

@coolbird

• What’s the difference between RT and Retweet?

RT

• RT means you like the original tweet and want to comment on it.

@coolbird

Inspiring article! Thanks! RT @coolbird: tweet!

– DON’T:• Beg people to follow you• Announce your location for every

Foursquare check-in• Cross post long messages from

Facebook or LinkedIn that get cut off in 140 characters• Complain about every negative

experience you ever have

What should I NOT be saying?

– DO:• Share links to great content• Ask questions• Engage in conversations• Participate in chats• Compliment authors and brands• Meet thought leaders in your industry• Be a resource for others

What should I say?

Public Search for “Carroll University”

• Any public tweets can show up in Twitter search or Google.

Twitter Slip-Up Examples

Twitter Slip-Up Examples

Twitter Slip-Up Examples

Twitter Slip-Up Examples

So Now What?

• Sign Up or Sign in and Fix your profile• Start following people you know and people

you want to connect with• Check out people located within a tweet

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