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Due to the popularity of our article- ''5 Previsions in TV advertising than can be applied to digital signage'', we put together this presentation that summarises the main ideas.
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5 previsions in TV advertising that can be applied to digital signage
Television and digital signage
1.”The world doesn’t start or end with just a 30 seconds ad”.
• The TV ad- a teaser for the more complete digital experience that will follow
• Unless digital signage is part of a bigger strategy it might not boost neither sales nor brand sentiment.
www.digitalsignage.netThis piece was based on PepsiCo’s Global Head of Digital, Shiv Singh’s article for the Harvard Business Review- ‘’ TV Ads' New Digital Role’’.
Television and digital signage
2. ”Location- based digital experiences will be the new driver of television advertising”
Summer 2011- Pepsi prompts people to check in at beaches and amusements parks using FourSquare to get the Pepsi Summer Time Badge.
- this became the most popular badge ever on FourSquare.
www.digitalsignage.net
Television and digital signage
2.1.”Location- based digital experiences will be the new driver of television advertising”
So what do you say about using location- based technologies to drive sales or viewer engagement in your premises?
www.digitalsignage.net
Television and digital signage
2.2.”Location- based digital experiences will be the new driver of television advertising”
Use TV screens to:- urge check-ins;
- track response rates to your messages;
- track the efficiency of your digital signage installation.
www.digitalsignage.net
Television and digital signage
3. ”E” stands for Engagement and it will heavily influence media- planning decisions.’’
Digital signage= communications tailored to a specific audience in a specific location.
- higher opportunities to engage viewers
Missing the ‘’E’’ from decreases its impactdigital signage
www.digitalsignage.net
Television and digital signage
4.‘’Real-time (digital) participation- the new imperative for marketers.’’
Forget about ads or messages that don’t expect people to act now.
www.digitalsignage.net
Television and digital signage
4.1.‘’Real-time (digital) participation- the new imperative for marketers.’’
www.digitalsignage.net
Use clear, focusedCall- to- Actionsfor immediate response.
Television and digital signage
5. ”Reflecting digital culture through television will become a priority for brands”
www.digitalsignage.net
Digital signage
Know your audience and ‘speak their language’.
Your message should reflect their interests & location.
Television and digital signage
5. ”Reflecting digital culture through television will become a priority for brands”
www.digitalsignage.net
Digital signage=
The right message +
To the right time +
At the right place +
To the right audience
Television and digital signage
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