Turning Personality Into Profit

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DIC

TED TURNING YOUR

PERSONALITY INTO PROFIT

Fred Abaroa aka “CostaVidaFred”

The Marketing Imagineer

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TED

Begin With The End In Mind

FRED ABAROA OTHER TWEEP

Friends: 1,456 Followers: 1,510 2nd-order followers:

14,653,053 Velocity: 31,933

second-order followers/day

Social Capital: 9,704.0 +2.4 Very High

Friends: 1,423 Followers: 1,555 2nd-order followers:

3,035,337 Velocity: 5,944

second-order followers/day

Social Capital: 1,952.0 +0.1 High Average

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TED Marketing 101

Know Me! Like Me! Trust Me! Buy Me!

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TED

Know Me!

Brand Awareness Product Awareness Publicity Ads Word On The Tweet

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TED

Like Me!

“Likeability may well be the deciding factor in every competition you’ll ever enter.” Tim Sanders, Author The Likeability Factor

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TED Seven Deadly Creatures

1. The Sucker2. The Puker3. The Topper4. The Whiner5. Narcissus6. The Vulture7. Mr. Halitosis

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TED

1. Friendliness: your ability to communicate liking and

openness to others

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TED

2. Relevance: your capacity to connect with others'

interests, wants, and needs

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TED

3. Empathy: your ability to recognize, acknowledge,

and experience other people's feelings

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TED

4. Realness: the integrity that stands behind your

likeability and guarantees its authenticity

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TED Trust Me!

FRED ABAROA OTHER TWEEP

Friends: 1,456 Followers: 1,510 2nd-order followers:

14,653,053 Velocity: 31,933

second-order followers/day

Social Capital: 9,704.0 +2.4 Very High

Friends: 1,423 Followers: 1,555 2nd-order followers:

3,035,337 Velocity: 5,944

second-order followers/day

Social Capital: 1,952.0 +0.1 High Average

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TED

Buy Me!The Real End

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DIC

TED Fred Abaroa

The Marketing Imagineer

c:207-604-0652Twitter: @CostaVidaFred

Blogs: www.CostaVidaFred.com

Podcasts: WordOnTheTweet.net

MakingMountainsOutOfMoleHills.comLocation:

Arundel, ME