True North Part 5 - Communicate your way to success

Bootcamp AimsAt the end of six months we EACH will have a business that:Represents us Works to our strengthsIs more than just usEngages effectively with othersIs able to reap what we desire

Bootcamp Rules1.Work at it2.Work at it ‘together’3.Work at it ‘by learning and

applying’4.RESPECT each other5.Encourage each other

What we have achieved so far – a recap

Personal branding – how to build and promote yourself as a thought leader

Your strengths – what empowers youTeam building – apprenticeships and building a culture from the ground up

The value of ‘feedback’ – giving and receiving

How we can ‘Communicate our way to success’-------------------

• 5-Channels of Communication• The 7-C’s Model• Beating procrastination and Blogging with purpose

So How Do Bees Communicate?

One way is the Waggle Dance

“If you could say it in words there would be no reason to paint” –

Edward Hopper

What Colours say about you

5 Minutes

Feedback on the face Image Communication

4 What are you doing on the long weekend?

2 Having to eat your food hell

1 Invited out with your best friends

8 Let into a secret

7 Your best friend has just announced that they are getting divorced

3 You have just been invited out to dinner with your partner

6 You have just been told you can’t go out with your partner because you have to entertain a client

5 Your client has just cancelled

9 You have been praised by your client for being professional at your job

1 2 3

4 5 6

7 8 9

Body Language

Intonation Voice

Consider the following sentenceEmphasise the underlined

1.“I didn’t tell her you were stupid”2.”I didn’t tell her you were stupid”3.”I didn’t tell her you were stupid”

Voice Tips1.Speak Clearly2.With confidence3.Mean what you say4.Kill the ego (less the I more

the we)5.Treat your voice with kindness6.Warm up7.Practice8.Relax and enjoy

The 5 ChannelsNo.1

Culture / Nature – it is in our genes. It is the way we do it

The 5 Channels No.2

Through colours – outward expressions of mood and personality

The 5 Channels No.3

Facial expressions – natural automated visual responses

The 5 ChannelsNo.4

Body language – S.O.F.T.T.E.NS – SmileO – Open postureF – Forward leanT – TouchE – Eye contactN - Nod

The 5 ChannelsNo.5

Voice – Intonation

1. Emphasise 2. Avoid Misunderstanding 3. A word without it is 2-

dimensional

Courtesy xkcd.com

https://aeon.co/essays/when-words-are-not-enough-gestures-or-images-can-say-more?utm_source=pocket&utm_medium=email&utm_campaign=pockethits

The 7-C’s of communicationTest what is going out against these

7-C’s

Clear

Concise

ConcreteCorrect

Coherent

Complete

Courteous

ClarityWhat is your goal of the communication?

Why are you communicating this?Minimise the number of ideas per sentence

Are you forcing the reader to make assumptions?

ConciseIs it to the point and brief?What adjectives are you using?Are you using Six sentences to say what could be said in one?

Is it repetitious?

Concrete Have you created the laser focus you need?

Have I included the evidence in a way that is understandable?

Is the call to action purposeful and meaningful?

CorrectIs the message write for the person reading it?

Am I using the correct medium of communication?

Are the technical terms true to their meaning?

Is the spelling and punctuation accurate?

Coherent

• Is the journey logical – connected and getting us to the destination?

• Are you mixing up your points?

CompleteCan the reader take the appropriate action?

Is everything that they need to know included?

If not do they have the sign-posting?

Dates, times, contact details, locations etc

CourteousIs it ‘appropriate’ in nature?Have you kept all your negativity out of the sentiment

Negotiate – empathise and manage the sub-text

When it comes to writing a Blog

In which case why Blog at all?Because it is key to your on-line

Communication- Promotes your values - Thought leader that overcomes resistance to buy

- Effective SEO- It’s your brand- Your audience will love it- Re-purchase material

What’s stopping you?

Build a content calendar Month Context -

schoolContext - general

Stakeholder Group

Content

Blog 1

Suggested Titles

Blog 1

Content

Blog 2

Suggested Titles

Blog 2Jan Spring Term

Closing date for Primary selection

Essex Schools Food and Farming Day

Engaged observers

Choosing a primary school

Choices – do the really exist or are they make-believe?

Rural East Anglia

The best comfort food that powers the brain

Feb Spring ½ term

Secondary school offers

Passive observers

Secondary applications

Why do we put up with this post code lottery?

½ term break – things to do

Relax – let the brain do all the hard work?

Mar Easter Holidays

British Science week

Secondary school offers

Active Participants

Exams approaching Exam prep over Easter

10 Myths around time management or

How to get really organised ahead of exams

Science, Technology, Engineering, Maths

STEM – to understand, innovate, build and measure – an approach to life and business we should all embrace

April Easter Holidays finish

First Day of Passover

Shakespeare Day

Vested participants

Diversity Let’s celebrate the UK’s rich cultural diversity

Relevance of the Bard’s words

10 Things Shakespeare teaches us about living today

May 11+ Registrations open

May Day

TD Competition

Engaged observers

Labour Day

Meaning & history

The history of Labour Day – it is more than a holiday!

11+ why we don’t simply follow the crowd

One exam that opens a door – not learning for life as we know it

Your brand is everything you do

Relevance Plan your blogs around your audience Does it solve a problem or answer their

question? Would you open the article? Would you bookmark it? Does it meet the 7-C’s?

If the answer is ‘NO’ to any of these – contract out to a professional

BUT DON’T ABDICATE THE STRATEGY

Record your Results

Publish and be damnedRecord the results and

consequencesRevisit old blogs and keep

relevantPost, re-post and like / share

from different platformsRepurchase the material

Thank You

Any questions?