Transforming the business value of internal communications through better measurement

Transforming The Business Value Of Internal

Communications Through Better MeasurementMossy O’Mahony, Newsweaver

@Newsweaver_IC

400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees

98%say measurementis important

Source: Newsweaver/Melcrum Survey 2014

16%But only

Source: Newsweaver/Melcrum Survey 2014

are satisfied with theirability to measure

Why measure internal communications?Proof of business impact of communications

Insight to drive real changeData to influence and negotiate with top leadersCredibility to get more resources and budget

Protect the resource you have from cuts

Why measure digital internal communications?Understand performance

Improve results / effectiveness Increase engagement & performance

Barriers

Why aren’t you satisfied with yourinternal communications measurement?

Why sodissatisfied?

DataLittle or nonePoor quality

Limited accessHard to analyze

SilosChannels • Data

Departments • Teams

Tools• ResourceTechnology • Expense

ExpertiseLess than 50%

believe their team have the digital andtechnological skills to do their jobs

Source: Newsweaver/Melcrum Survey 2014

Budget60% not satisfied with investment in Internal

Communication

Source: Newsweaver/Melcrum Survey 2014

The Solution

GlobalBest Practice

Best practice for digital measurement

Get data onprimary channels

Measure globallyacross channels

View reports byemployee data

Understand reach & outcome of comms

Use insights to take action

Break down the silosAll in one place

Easy to analyze & understand

Cross-Channel Analytics

For the first time, understand employee digital engagement in 3 dimensions

Campaigns/Content

Channels EmployeeAudiences

Customer Case Study

FMCG blue-chip with over 100k employees

Large comms function: - HQ Team of 5 - 40 Regional Communicators across company

No way for Comms to easily and effectively measure Campaign Performance

Implementing Newsweaver Analytics solved this

The Problems

The SolutionImplemented Newsweaver Analytics for Pilot Campaign

Simplification Segmentation

Continuous Improvement Prove value to the business

Pilot to solve Problem

Actionable insights to improve results

Pilot to solve Problem

The Future