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Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.
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WELCOME… TO THE COUNTDOWN
The Tradeshow Four-Pack
Using Twitter, LinkedIn, Facebook and YouTube
Presented by Tim Patterson VP Sales and Marketing
Interpretive Exhibits, Salem, Oregon
What You’ll Learn Today:*Listening: Why it’s Important*Tools and Methods*Three Ideas on how to use…
Facebook, Twitter, YouTube LinkedIn*Brief Case Studies*Mobile Marketing
Twitter hashtag
#emschi#emschitim
Please get yourCELL PHONE out and get
ready toSEND a TEXT
photo by David Singleton, licensed by Creative Commons
1. Compose a text message to
503 388 9045
2. Body of message: 2121
3. Press: SEND
To:
503 388 9045Message:
2121
?What is your company’s involvement in Social Media?
1. Barely2. Okay but could be
better3. Rockin’ it!
Social Media Survey Results
?What is…. SOCIAL MEDIA?
photo by Ped Xing licensed by Creative Commons
photo by Ped Xing licensed by Creative Commons
All Business is about
Relationships…
All Business is about
Relationships…SOCIAL MEDIA is about speed of
findingand relating…
photo by Hobvias Sudoneighm, licensed by Creative Commons
Once upon a time…..
Events are SOCIAL
Obstacles to Social Media:
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:Lack of:
Knowledge
Obstacles to Social Media:Lack of:
KnowledgeManpower
Obstacles to Social Media:Lack of:
KnowledgeManpowerTime
Obstacles to Social Media:Lack of:
KnowledgeManpowerTimeResources
Obstacles to Social Media:
Political Resistance
Photo by Adam Hally, licensed by Creative Commons
Photo by Adam Hally, licensed by Creative Commons
You are what you PUBLISH
There is no difference
between your personaland your
professional selves
Photograph by Shawn Welling – licensed by Creative Commons
TOOLS and
METHODS
A few words…
…about BLOGGING
57% of businesses haveacquired a customer
through their company blog.
Companies that blog
get 55% more web traffic.
Your blog is NOT ABOUT
YOU!
Are You LISTENING?
Are You LISTENING?
Are You LISTENING?
Are You LISTENING?
Rule of Threes
Rule of Threes
1. Choose platforms that make the most sense
Rule of Threes
2. Reach out to stakeholders and influencers
Rule of Threes
3. Define the metrics; don’t underestimate the effort involved
FACEBOOKCELL PHONESURVEY…
Compose a text message to 503 388 9045
1.Body of message is: 2121
2. Press: SEND
To:
503 388 9045Message:
2121
Do you work for a company that has an ACTIVE Facebook page with at least 500 friends?
1. Yes2. No3. I don't know
67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
250 million log on every day
– 1 in 9 people on the planet have a Facebook account!
250 million log on every day
55 minutes per day
250 million log on every day
55 minutes per day
Over 3 million active businesspages on Facebook
250 million log on every day
55 minutes per day
Over 3 million active businesspages on FacebookSends more traffic thanGoogle to most websites
250 million log on every day
55 minutes per day
Over 3 million active businesspages on FacebookSends more traffic thanGoogle to most websites
People using Facebook mobile are twice as active as non-mobile users
Rule of Threes1. Put a Facebookwidget on your blogand website
Rule of Threes2. Create an
eventand invite friendsand followers to
theevent
Rule of Threes3. POST,
POST, POST!
Videos/photos/notes
Promos/deals
24 hours of video uploaded to YouTube every minute
Average viewer spends 15 minutes a day on YouTube
100s of millions of videos are watched on mobile platforms every month
Rule of Threes
1. Length of your video
Rule of Threes2. Shoot
video at the show!
Rule of Threes
3. Post videos AFTER the show!
101 Million LinkedIn Members Worldwide
Statistics as of January, 2011
Male: 58.9 %Female: 41.1 %
101 Million LinkedIn Members Worldwide
Europe23.1 million
North America47.9 million Asia
13.8 million
Latin America8.6 million
Africa 3.1 million
Middle East2.6 million
Oceania2.3 million
101 Million LinkedIn Members Worldwide
35-54: 36.3 %
18-24: 20.9 %
25-34: 35.9 %
54+: 6.9 %
Rule of Threes
1. Flesh out your profile!
Rule of Threes
2. Connect with as many people as possible
Rule of Threes
3. Search and targetspecific people tocontact and invite them to your event
200 Million registered usersgenerate 110 million daily tweets
460,000 new accounts per day(March 2011)
Rules of Threes1. Invite attendees to share photos via Twitpic – use #hashtag for a chance to win
Rules of Threes2. Set up a central‘Tweet’ area with a monitor – invite peopleto tweet to win - #
Rules of Threes3. Schedule demos
via Twitter (use #showhashtag so people can find your tweets)
Goin’ Mobile
Goin’ Mobile
Goin’ Mobile
QR
Cod
es S
CA
N M
E!
5 Steps to Social Media Engagement
5 Steps to Social Media Engagement
1. Listen
5 Steps to Social Media Engagement
1. Listen2. Learn
5 Steps to Social Media Engagement
1. Listen2. Learn3. Be Proactive - Respond
5 Steps to Social Media Engagement
1. Listen2. Learn3. Be Proactive - Respond4. Be Committed: Update Frequently
5 Steps to Social Media Engagement
1. Listen2. Learn3. Be Proactive - Respond4. Be Committed: Update Frequently5. Have fun!
To:
503 388 9045Message:
2122
Compose a text message to 503 388 9045
Body of message is: 2122
Press: SEND
How did I do today?
1. Epic Fail: I know all this2. Not bad: some cool stuff3. Awesome: lots of useful ideas
Free Resource Guide and more…Tradeshowguyblog.com/EMS
Contact me:Tim Patterson
tim@tradeshowguyblog.com503-507-4110
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