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Principles of Management
“Toyota Central Motors”
Submitted to : Ma’am Rabia Nawaz
Presented By:Hasnain IqbalSham LalAshish KumarAyesha RasheedMuhammad Abid
Introduction
One of the oldest and largest dealership of the Indus Motor Company
TCM dealt in sales of all domestic Japanese vehicles and also ran auto workshop facilities at different places.
After the establishment of Indus Motors Company in the year 1991, Toyota Central Motors re-vamped its entire structure and built a new showroom that was framed as per Toyota’s 3-S concept.
It is a Toyota Ways of Sales and Marketing certified dealership and one of the largest 3s dealership in Pakistan.
Products TCM Offers
Price : Rs. 2,027,500/=
Price : Starting from Rs. 1,867,500/=
•Price : Starting from Rs. 3,109,500/=
Vigo Champ
Terios•Price : 3,413,500/-
Land Cruiser Prado•Price : 16,899,000
Fortuner•Price : Starting from Rs. 5,748,500
Altis Grande
Corolla Gli
Products TCM Offers
• Spare Parts
Services MaintenanceAccidental repairs
Planning
Mission Statement“To Increase Vehicles Market Share of Toyota Corolla & Daihatsu Cuore.”
Vision Statement“To Become the No. 1 Toyota Dealer in Pakistan by providing the vehicles with the Best Services on very Economical Price.”
Planning Goals and Plans
Respecting our people.
Continuously find ease for the customers
Optimizing cost by Kaizen.
Achieving market leadership by delivering value our customers.
Planning SWOT Analysis
Strengths Weaknesses Opportunities
Threats
Innovative Culture
Strong Brand Portfolio
The Leader in “green” cars development
Large scale recalls
Weak presence in emerging markets
Positive attitude towards green vehicles
Increasing fuel prices
Changing customer needs
Fluctuating fuel prices
Intense competition
Appreciating Yen exchange rate
PlanningBCG Matrix
High Relative Market Share Low Relative Market Share
High Market Growth
STAR
Lexus- luxury sedans
Prius hybrid
Land Cruiser SUV
QUESTION
Camry / Corolla – as hybrids
Low Market Growth
CASH COW
Camry , Corolla sedans
Vitz
Daihatsu -small cars
DOG
Tundra –pick-up
Crown, Cressida, Corona
Planning Target Market
MD
Director
GM Sales
SeniorManager
Manager
AsstManager
officers
Incharges/Supervisor
s
Workers
Director
GM Services
Senior Manager
Manager
Asst Manager
officers
Inchargres/
Supervisors
Workers
Director
GM Spare Parts
Senior Manager
Manager
AsstManager
officers
Incharges/Supervisor
s
Workers
OrganizingHierarchy
Organizing
No. of employees and departments All functional departments that include HR, Finance, Administration, Sales, Logistics, Purchase, Marketing, Service, and Spare Parts.More than 250 employees
Type of EnvironmentThe company has employee oriented environment and employees are considered as most precious asset.
Hiring, Selection, training The hiring process is extremely formal as per HR policies. Once the vacancy is filled, the new hired candidates are given orientation and initial training for few days followed by work on floor.
Leading
How to motivate employeesSome people are motivated by monetary returns but some are motivated through recognition while some through career development.
Variety of techniques is being used to motive the employees.
While incentives and benefits are also given in the shape of Insurance and two bonuses on Eid-ul-Adha and Eid-ul-Fitar.
Also employee loans are provided to fulfill their needs.
Apart from all these mobiles and credit is also provided to employee and company maintained cars are given to managers.
Leading
Diversity The company believes in diversified environment and has employed both genders with 70:30 ratios. Company does not encourage gender, racial, religious or ethnic discrimination. In sales department and customer service department the ratio of female employees is higher than
that of other departments.
Leadership Style
The company has democratic style of leadership. Whoever has productive idea, thought or suggestion for the betterment of the company, is appreciated
and welcomed to give inputs. Every single person has equal right to put ideas on table to discuss, finalized, implement and execute.
Controlling
Standard operating Procedures
The company has preset defined Standard operating procedures for employees.
Like company has attendance policy, Recruitment Policy, employee leave policy, compensation policy, performance appraisal policy, training and development policy and many others to list down with respect to each department.
The company has complete set of procedure and guidelines under which an employee has to work and perform.
Performance measures Each department in the company has certain performance measuring tools which are
preset and defined to employees. Like sales department has set a performance measure associated with the number of
vehicles sold. Similarly HR has set KPI key performance indicator formula to evaluate the
performance.
Standards and Quality checks (ISO) Each department has set certain standards for their employees which are to be met. Normally a Japanese term KAIZAN mean continuous development is being used to set
the standards. Department wise the line managers also set the standards and take close eye to
ensure the smooth transition of the activities while meeting the standards.
ControllingCUSTOMER RELATION
Customer Relationship Management is the strongest and the most efficient approach in maintaining and creating relationships with customers.
It is strong personal bonding within people to create a better and deeper bond with Toyota customers in Pakistan; Toyota Central Motors look for to building personal and emotional link between the organization and its customers so to identify the actual needs of customers and to help them serve in a better way.
TCM CR Management Support Responsibilities Build customer’s trust by fair handling and work commitment especially
dealing in areas of “Inquiries & Complaints”. Customer Relations Department supports its customers in
following ways By providing one window to valuable customers where all their problems are
resolved in time.
Ensuring swift and efficient handling of customer’s “Inquiries and Complaints”.
Securing clientele by making “Voice of the Customer” a strong base for further customer rejuvenation and revival.
Building a positive image of company by keeping customers “updated and well informed” to support our Sales & Service activities.
Conclusion
After conducting this survey to Toyota Center Motors it is concluded that the company follows the management principle and stick to their set goals and objectives and are working to achieve them.
Toyota Center motor are moving with their strategies in an organize way and the reason of their success is they are very much clear about their vision, mission and goals, and they have a better know-how how to achieve them.
The End
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