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Presented at the 1st National Conference on Tourism Governance. November 25, 2013. SMX Convention Center. This is an introduction to our program's private sector-oriented theory of tourism governance, wherein government resources, policies, and powers are mobilized to enable the entrepreneurs and enterprises (who make up the tourism industry) to build a competitive tourism sector for a market-ready destination.
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Governance for Local Economic Development & TourismDr. Randi A. Alampay
Program Manager for LED
Local Governance Support Program for Local Economic Development (LGSP-LED)
Department of the Interior
and Local Government
Governance for LED & Tourism
• Introduction/overview of our Program
• Approach to Tourism Governance
• Case study of an LGSP-LED Local Project in tourism
Department of the Interior
and Local Government
Iloilo/Kalibo
Davao
Metro Naga Development Council
(MNDC)
Province of Leyte
Allah Valley Landscape
Development Alliance (AVLDA)
Metro Iloilo-Guimaras Economic
Development Council (MIGEDC)
Panglao-Dauis-Baclayon Bohol Marine Triangle
Legaspi
Mactan
Local Governance
Support Program for
Local Economic
Development (LGSP-LED)
Improved LOCAL conditions for economic development, i.e. more investments, more jobs created
Competitive Sectors/Enterprise
s
Business Friendly and Competitive
LGUs
NGAs as Enablers of LED
Enterprises and entrepreneurs invest in businesses that employ local workers and buy from local suppliers
Establish policies, support services (inc. Infrastructure), programs, and LGU offices that create an enabling environment for sustainable and competitive local industries
Convergence to support LGUs through: • Consistent
policies• Coordinated
delivery of supservices and programs
• Capacity-development
• LED information
The Program’s Approach to Governance & Local Economic Development
Our approach to local economic development
(LED) through tourism is based on
DESTINATION DEVELOPMENT
Photo by: Gerry Ruiz
We understand destination development to involve:
1) Preparation for market-readiness
2) Tourism industry development
BATANGAS
Visitor markets (and the tourism industry that serves them) define the destination.
Our
approach to
destination
developmen
t is based on
TOURISM
CIRCUITS
Tourism Governance
UNDP
Governance is “the exercise of economic, political, and administrative authority to manage a country’s affairs at all levels”
Our take...
Tourism governance is
“mobilizing government resources, capabilities and powers to enable tourism entrepreneurs and enterprises to create jobs and wealth that benefit the members of the community, particularly the poor.”
Our approach to destination development is based
on governance that enables the private sector and
communities to develop competitive and market-
ready tourism circuits
Case Study: the Allah Valley
Landscape Development Alliance
Baras Bird Sanctuary
Esperanza Hot and Cold Springs
Provincial Capitol Building
Lake Sebu, 7 Falls Park, T’boli cultural
heritage
Lake Holon (Maughan),
Mt. Melibingoy
SERVICE CENTERS
The AVLDA Tourism Circuits
Tourism governance in
the Allah Valley, to enable the
private sector in developing competitive
tourism products
Facilitating Market Access & Awareness
Destination branding & marketing
Tourism road infrastructure (LGU and National
Government investments)
Conducive environment for tourism and investments
Tourist Police in key sites: Lake Sebu and Tacurong City
LGU capacity development on risk and vulnerability
assessment of tourism sites.
Quality human resources
Food service
House-keeping
Mountain eco-
guides
Investment Promotion
Very preliminary results 2011
• Increased number of trained frontliners
• Cooperative destination marketing activities by LGUs and private sector
• Increased investments in tourism facilities and infrastructure.
LOCAL GOVERNANCE AND TOURISM RECOVERY IN BOHOL
• Decreasing tourist arrivals
• Power and water problems
• Lay-offs and closure of hotels
Double-whammy:
7.2 Earthquake followed by
supertyphoon in Leyte
Enabling the private sector for tourism industry recovery
• LGU focuses on restoring the enabling infrastructure (e.g. power, water, roads)
• Private sector focuses on adaptive strategies to revive, rebuild, and prepare tourism products, activities, and services
• Public-private sector partnerships on marketing and visitor information
• Convergence of NGAs and donor agencies• DOT, DILG, DTI, DOLE. etc.• LGSP-LED, USAID, GIZ, etc.
Key Principles
• Destination (tourism circuit) approach not by individual LGU
• Governance to enable sustainable local economic development through the private sector and communities
• Convergence among national government agencies to support LGUs to support private sector
Photo by: Dante Maquiling
Maraming salamat po.Madamo gid nga salamat.Daghang salamat.
Photo by: Jose Edang
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