Top 60 Marketing Tips

Top 60 Marketing Tips

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Don't Get Lost In The Crowd

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What Does Your Desk Say About You?

What Does Your Receptionist Say About Your Business?

You Have Got To Have A Good Intro

Clean Up Your Reception area (or Waiting Room).

(Apply The "Average Waiting Time X 2 Test")

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Prepare An Elevator Pitch

Invest In A Really Good Website

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Give Something Meaningful Away

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Always Have Copies Of Your Published Articles On Your Web Page

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Have You Googled Yourself Lately

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Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility

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Does Your Business Card Say Anything Interesting About You

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PDF First (Send Documents In PDF)

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Just Say "Thank You"

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Don't Just Be A Joiner, Be A Leader

Don't Play By Yourself (Work With Others)

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File/Deal Closing Letters Are An Absolute Must

Do You Have A Written Marketing Plan

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Be Aware Of Your Online Persona

Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)

Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market

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Sit Next To A Stranger

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Keep Your e-Communication List Private - Use "BCC"

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Build Something Unique That Defines You

Consultants: Keep A Referral Log

Create And Maintain Compelling Marketing Materials

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Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)

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Surf The Web For Great Ideas

What Goes Around Comes Around (Use Clients Services)

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Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules

By Your Clients Some Pizza

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Set Up Form Letters To Follow Up Business Cards You Receive

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Don't Be The Last To Know (Google Alerts)

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You've Got To Be Accessible

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Boot Your Worst Clients

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Find The Right Clients

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Read Books

Its OK To Boast A Bit, But Be Careful When Promoting Results

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Rubber Stamp It

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To Blog Or Not To Blog (RSS)

http://blog.ProcessMaster.com

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Use An Email Signature

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If You Don't Have Time To Blog, Make Time To Podcast

Ask Your Clients For Suggestions (Client Advisory Committees)

Every Firm/Company Must Have A Written Marketing Plan

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Include Contact Information At The End Of Your PowerPoints

Thank YouContact me as

Alan.Crean@ProcessMaster.com

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No more than 5 points per Power Point Slide

Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (Campaigner.com)

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Brainstorm For Your Community

You Cannot Have A Marketing Plan Without A Budget

Create News Your Clients Can Use

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Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)

Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All

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Use Online Clipping Services To Keep You Information About Clients And Issues That Are Important To Them

Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly

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Great Royalty Free Graphics For Your Newsletters And PowerPoints

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Don't Do Bad Power Point

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Don't Ignore Future Customers Or Your Family

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Don’t Exibit At A Trade Show You Have Never Been To Before As A Delegate

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Bad Publicity Stays With You

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The Business Process Discovery Software that

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