View
165.486
Download
0
Category
Preview:
DESCRIPTION
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Citation preview
FACEBOOK MARKETING
Top 10 Tips to run a successful Facebook
Business Page
VASIMPLESERVICES.COM
Genevieve Lachance VA Simple Services
Digital & Social Media MarketingFor your business
Success
Presented by…
vasimpleservices.com
VASIMPLESERVICES.COM
TIP# 1: Find the answers
Ask yourself:
WHY?WHAT?WHO?HOW?
VASIMPLESERVICES.COM
WHY SHOULD YOUR BUSINESS BE ON FACEBOOK?
WHY?
VASIMPLESERVICES.COM
WHAT ARE YOUR GOALS?
WHAT?
VASIMPLESERVICES.COM
WHO ARE YOU TRYING TO REACH?
WHO?
VASIMPLESERVICES.COM
HOW ARE YOU GOING TO ACHIEVE YOUR GOALS?
HOW?
VASIMPLESERVICES.COM
TIP #2: Use the space given wisely
Facebook gives you space which can leave a lasting impression on your Page visitors.
Make sure to pay close attention to your:Cover imageProfile imageAbout Section
VASIMPLESERVICES.COM
TIP #3: Your Cover should talk
Your Cover image is prime real estate on your Facebook Page and it's the first thing your Page visitors will notice.
Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance.
VASIMPLESERVICES.COM
TIP #4: Post regularly
Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach.
alsoPosting too frequently can have an adverse effect on your Page engagement.
Find your rhythm by testing your frequency and watching your numbers to optimize engagement.
VASIMPLESERVICES.COM
TIP #5: Understand the platform
Terms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp section
VASIMPLESERVICES.COM
BREAKING FACEBOOK RULES MAY RESULT IN HAVING YOUR
PAGE SHUTDOWN WITHOUT NOTICE.
BE FAMILIAR WITH THE TOS
(covers~promotions~ads, etc.)
Terms of Service (TOS)
VASIMPLESERVICES.COM
PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONAL
USE GROUPS ARE FOR PEOPLE WHO
SHARE A COMMON INTEREST
Pages vs Profiles vs Groups
VASIMPLESERVICES.COM
DID YOU KNOW THAT NOT ALL YOUR FANS SEE YOUR POSTS?
UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!
EDGERANK DETERMINES WHAT POSTS APPEAR ON A FACEBOOK USER’S
NEWSFEED .
EdgeRank
VASIMPLESERVICES.COM
FACEBOOK INSIGHTS CAN PROVIDE VALUABLE DATA TO HELP
YOU MEASURE YOUR PAGE SUCCESS.
KEEP TRACK OF YOUR NUMBERS AND ADJUST ACCORDINGLY!
Insights
VASIMPLESERVICES.COM
FACEBOOK HELP SECTION CAN PROVIDE VALUABLE
INFORMATION.
IF YOU’RE STUCK, VISIT THE HELP SECTION FIRST!
Help Section
VASIMPLESERVICES.COM
TIP #6: Use Facebook features
VASIMPLESERVICES.COM
SOME PAGE FEATURES:Vanity URL
Post Targeting
Pinned Posts
Highlighted Posts
Featured Likes
Custom Tabs
Events
Post scheduler
Offers
Promoted Posts
Milestone
Questions
VASIMPLESERVICES.COM
TIP #7: Respond to ALL Comments
@youYikes…Only around 30% of brands respond to comments!(Source: Socialbakers.com)
VASIMPLESERVICES.COM
TIP #8: Spread the word
To increase your Page visibility, you need to tell people about it. Promote your Page on:Other social networksYour websiteBusiness CardsMarketing materialEventsNewsletters
VASIMPLESERVICES.COM
TIP #9: Invest in your Page
Include Facebook ads to your marketing budget to help increase your Likes, engagement, visibility, promote events, market your products or services, etc.
Promoted PostsSponsored storiesFacebook adsOffers
VASIMPLESERVICES.COM
TIP #10: Provide Value
20 8080/20 RuleRelevant ContentWhat’s in it for me?
VASIMPLESERVICES.COM
TRY PUBLISHING AROUND:
80% ORIGINAL AND CURATED CONTENT THAT WILL PROVIDE VALUE
20% PROMOTIONAL CONTENT
80/20 Rule
VASIMPLESERVICES.COM
PROVIDE A MIX OF CONTENT RELATED TO YOUR PRODUCTS
OR SERVICES.
Relevant Content
VASIMPLESERVICES.COM
MOST FACEBOOK USERS LIKE PAGES TO:
RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED GET ENTERTAINED INTERACT AND CONNECT GET EDUCATED SHOW SUPPORT
What’s in it for them?
VASIMPLESERVICES.COM
Bonus TIP
Don’t put all your eggs in Facebook’s basket!
Facebook can be a great marketing tool, but it still needs to be supported by other channels.
Recommended