This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)

This isn’t your grandfather’s marketing.

(Or it totally, totally is.)

Spike JonesManaging Director, Digital

Edelman

Hello.

Identity

Beliefs

Stay humble.

Beliefs.

Let’s recap.

?% of word of mouthhappens offline

90% of word of mouthhappens offline

Awareness

Credibility

WTF?

Bringing communityback.

(Insert influencer debate here.)

Everybody wants to be a part of somethingbigger than themselves.

I am a _______.

EGO INFO EMO

Round 2

MORE truths about

Word of Mouth Marketing

But first…

Share this post with a friend.

It’s time to become fans of your fans.

1

Ask not…

1

Stand for something bigger. 2

Delight in your customer’s surprise.

3

Help your ideas spread.4

ImmediateVisible

ImmediateVisible

Long-termInvisible

There are promises.

And there are commitments.

5

To sum up.

1. Become fans of your fans.2. Stand for something bigger. 3. Delight in their surprise. 4. Enable ideas to spread. 5. Make commitments. Not promises.

Spike Jonesedelman.comaskspike.com

spike.jones@edelman.comtwitter: you’re on your ownphoto: jenn-wagner.com