This is a yellow wall – and nothing but a yellow wall – if you or I have painted it.
This is not a blue wall: It is art because it’s been painted by the artist Yves Klein.
This is a traffic sign. It reads “Blue drivers turn right”.
This is another piece of information. It reads “Fair/partly cloudy”.
This is a reference for drivers. It means “Here is a car wash”.
This is the Japanese national flag…
…this traffic sign means “Passage for Japanese cars prohibited”…
… and this sign prohibits all kinds of traffic to an increasing number of participants.
Signs turn into information if we know their meaning...
… and the exchange of information is what we call “Communication”.
For which presentations are a perfect medium, by the way.
Now, this is a reference to a medium with which we would like to contact you.
Just send us an email. We’re going to help your presentation to be understood.