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RISE OF CHINA Kai Hu & Ange Ferguson
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@ange_ferguson
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URBANISATION
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58% smartphone marketshare
7 NEW mega cities
4 109 Million middle class in China mainland by 2015
$30,000 annual personal income
RISE OF MIDDLE CLASS
HEALTH
LEISURE EMERGING SHOPPING
TREND
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REFORM AND OPENING UP
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BEYOND IRON ORE AND COAL
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APPETITE AND INNOVATION
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DIGITAL FIRST
BEYOND TRANSLATION
CONTINUOUS DESIGN &
IMPROVEMENT CHINA AUSTRALIA
‣ PROPERTY SEARCHING
STRENGTHEN SERVICE
‣ LISTING VIEWING
‣ REACHING OUT TO AGENTS
KNOWLEDGE LEARNING +
OMNI CHANNEL SHARING +
LOCAL CUSTOMER SERVICE +
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THINK BIG, START SMALL, ACT NOW
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