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Why corporations are bound to vanish (well, at least some of them, to some extend)
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The vanishing corporation
@fdemeyer
frederic@i4fi.com
fredericdemeyer.com
Instituteforfutureinsights
fdemeyer
could a company of –say- 1B$ Turnover be run by one single person?
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
…let’s put this to the test…
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
Open innovation
platforms Open sourcing User generated
innovation
Most of Fortune 500 use
open innovation now
Open sourcing spreads even
to pharmaceutical market
Fiat Mio made through input
of +10,000 customers
the world becomes your R&D center
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
manufacturing without factory (3D printing)
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
Outsourcing 3D Printing
Open Innovation
Open source
Outsourcing 3D Printing
Using the crowds’ creativity
to design logo’s, websites,
new product features, …
Using the crowd to assess
the market potential…
Using the crowds’ creativity for
producing things
(advertisements, videos, …)
the anonymous crowd becomes your marketing department
Outsourcing 3D Printing
Open Innovation
Open source
Open Innovation
Open source
Outsourcing 3D Printing
Traditional marketing role Marketing through social
buying platform
let consumers do your marketing
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
do you know of any company with a (potential) sales force of +150M people?
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
• 72% of customers think self-service support is
a fast and easy way to handle support issues
• 91% of customers would use an online support
center if it were available and tailored to their needs
• 67% of customers said they preferred self-
service over speaking to a company representative
your customers become your customer service center
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
(any) technology provided ‘as a service’
R&D
Manufacturing
Marketing
Sales
Customer
Service
ICT
many corporate functions could be performed by (very) few people
Of course this doesn’t apply to all companies or functions, and the future is never this extreme… However:
• boundaries of traditional company organization are evaporating
• companies can –and will- do more with less people
• will this leave the rest of the workforce to survive on freelance basis? if so we will need to teach students new skills
www.i4fi.com www.fredericdemeyer.com
additional questions: frederic@i4fi.com
the future cannot be predicted …but it can be made !
(ancient African saying)
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