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Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.
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The Truth About
Social Media for Funerals
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy for Funeral Industry• Q&A
Adam Franklin, Marketing Manager
Wednesday, 13 November 13
2
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2
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Wednesday, 13 November 13
4Who’s next?
You?
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5
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Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet TweetWednesday, 13 November 13
Show of hands
show of hands?
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Wednesday, 13 November 13
Weiner-‐gateWednesday, 13 November 13
ToolsWednesday, 13 November 13
Don’t have 7me?
No time?
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Wednesday, 13 November 13
MonitorWednesday, 13 November 13
Relax…
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Just like real life!Wednesday, 13 November 13
Twi:erWednesday, 13 November 13
Wednesday, 13 November 13
1 referral in 24 hoursWednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
1. Facebook comments 2 referrals in 10 minutesWednesday, 13 November 13
1. Facebook comments 8 referrals in 1 day
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1. Facebook comments Facebook
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INVEST
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BloggingWednesday, 13 November 13
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
26Remarkable content
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Done the work
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Email MarkeKng
$1 spent$41 return
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Email is best. Remember 1995?Wednesday, 13 November 13
Darren Rowse aka @ProBloggerWednesday, 13 November 13
Dear RichWednesday, 13 November 13
Wednesday, 13 November 13
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Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?Wednesday, 13 November 13
Social Strategy -‐ Beginner
1. Set up pages
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Wednesday, 13 November 13
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Wednesday, 13 November 13
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
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Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
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Social Strategy -‐ IntermediateWednesday, 13 November 13
40Nurture with love
75% information
23% compare
2% ready to buy
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41UniverseWednesday, 13 November 13
42Web Strategy SystemWednesday, 13 November 13
43Measure & ImproveWednesday, 13 November 13
What would you do?Wednesday, 13 November 13
What would you do?Wednesday, 13 November 13
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48
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Up 55%
Up 107% (@replies)
SalesWednesday, 13 November 13
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55
“Train hard, win easy”
Sean Bowes
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SocialMediaOnlineAcademy.comWednesday, 13 November 13
www.bluewiremedia.com.au/speaking/ashton
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Thank you.
www.bluewiremedia.com.au/speaking/ashton
If you’d like a hand with your social media, please get in touch!
!
Adam.Franklin@BluewireMedia.com.au@Franklin_Adam
1300 258 394
Wednesday, 13 November 13
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