The Third Path: Independent Consulting for Entrepreneurial Women

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THE THIRD PATH:

INDEPENDENT CONSULTING FOR ENTREPRENEURIAL WOMEN

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YOUR HOST TODAY

➤ TODAY: A CMO• Formerly: Independent Marketing

Consultant • Founder, President & CEO at

ALUMRISE, Inc. • A decade of brand marketing, PR

and communications experience at divisions of PepsiCo, Inc.

• Working mom of a 7 year old girl and 2 year old boy.

AASSIA HAQChief Marketing Officer,

MBO Partners

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WEBINAR CONTROLS

The full screen iconmaximizes thepresentation area.

The raise hand icon alerts the organizer that you have a question or comment.

The chat box allows you to send a question to the presenter.

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➤ A DESIRE TO…

…make a career change

…better alignment between work & life

…have an impact—control your own destiny, earn more income

…escape the bureaucracy of corporate America

…have more control over your daily schedule

…spend quality time or provide care to those you love

IS THIS YOU?

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STAY-AT-HOME MOM WORKING WOMAN

PATHS WOMEN CAN TAKE

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INDEPENDENT WORKER3

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THE THIRD PATH

1 Kreider, Rose M. and Elliot, Diana B.(2010) Historical Changes in Stay-at-Home Mothers: 1969 to 2009. US Census Bureau. http://www.census.gov 2 Bureau of Labor Statistics. http://www.bls.gov 3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html

5.7 MillionStay-at-Home Moms

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➤ TECHNOLOGY HAS MADE IT EASY➤ THE ABILITY TO LEVERAGE EXPERIENCE➤ RISE OF THE PROJECT ECONOMY

WHY NOW?

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HOW YOU CAN FIT

“Project based work often relies on diverse individuals that carry a unique level of expertise in a particular field. 77% of companies surveyed said that they use Independent Consultants because they need specialized skill-sets for projects.” – 2011 Aberdeen Research Report

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THE THIRD PATH IS SUCCESS

3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html 4 2011 Catalyst Census: Fortune 500 Women Board Directors. www.catalyst.org 5 Small Business Administration. www.sba.gov

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Assess Readiness Define Challenges

Find Supporters Take the Leap

4 STEPS TO THE PATH

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3

2

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DIG DEEPER…

1. Do I enjoy working independently?

2. Do I have good time management skills?

3. Is my family supportive?

4. Are there dependents who rely on me?

5. Do I have a high level of stress in my personal life?

6. Is this a planned decision?

7. Am I ready to change my current life stage?

STEP 1: EMOTIONALLY READY?

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DIG DEEPER…

1. Do I have a unique marketable skill set?

2. Am I known for being great at what I do?

3. Do I have a clear vision and plan?

4. Do I understand how to run a business?

5. Can I get projects from my current network?

6. Am I “connected”?

7. Have I prepared my online presence?

8. Am I comfortable with the idea of selling myself?

STEP 1: PROFESSIONALLY READY?

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DIG DEEPER…

1. Do I have a cash reserve?

2. Do I have another person that helps support my lifestyle?

3. Do I have a client willing to commit to a contract?

4. Have I fully understood the costs and time commitments?

5. Do I have the resources to go out on my own?

6. Do I understand business tax implications?

STEP 1: FINANCIALLY READY?

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TAKE OUR READINESS QUIZ!Link will be sent via email with slides after webinar

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➤ WOMEN FACE SPECIFIC CHALLENGES

STEP 2: WHAT ARE THE CHALLENGES TO ADDRESS?

Dependent

Personal Barriers Financial Planning

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STEP 3: SUPPORTERS

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➤ MEET SUCCESSFUL INDEPENDENTS

STEP 4: TAKING THE LEAP

Expertise

Access

Kathy, TX Gabriela, IL Gloria, MD Jane, VT

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NEXT STEPS

Mom at Home or

New Mom

Retired Professional

Woman

Never Workedor

Recent College Grad

Woman About To Leave Corporate America

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➤ EMAIL US!info@mbopartners.com

➤ VISIT OUR WEBSITEwww.mbopartners.com

➤ FOLLOW US ON TWITTER@mbopartners

➤ SIGN-UP FOR ADDITIONAL INFORMATION• Receive updates for upcoming webinars - email

webinar@mbopartners.com• Sign up for new Independent Consulting Brief at

newsletter@mbopartners.com

WANT TO LEARN MORE?

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THANK YOU

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