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Discover top affiliate trends, what's working for business, how to build your personal brand. Explore the best Web 2.0 tools, social media, conversion, long tail, video, podcasts and virtual worlds.
Citation preview
The Ten Hottest Strategies for Internet Marketing
Jay Berkowitz, CEO Ten Golden Rules.com
Objectives
1. What’s working for business 2. Explore the leading Social Media tools3. How to build your personal brand 4. Discover top affiliate trends5. Advanced Tips and Tricks6. Recession Busters7. New tools like Twitter, OOvOO, Qik8. My favorite new internet marketing tool 9. Be a part of a live podcast recording Free $100 Yahoo Pay Per Click Win a Free Consultation
Poll
Have a blog?Have posted on another blogHave read blogMySpace, Facebook, LinkedInHave a Google AdWords accountHave their own Video castHave their own PodcastHave listened to a podcast?Have uploaded a Youtube videoTwitter, QikHave an Avatar, an Island?
Strategy #1Micro Communications
Trend #1 Micro Communications
The Players:
Twitter, YouTube, Blog Subscriptions
Sites to Watch:
Qik, Seesmic
Business Applications:
YouTube Product Videos, Subscriptions, Twitter for Business
Advanced Strategies:
Viral Traffic, Build your personal subscriptions!
Strategy #2Reviews and Recommendations
“As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.”
Sonia Meisenheimer
Trend #2 Reviews and Recommendations
The Players:TripAdvisor, Google, CNET, AmazonSites to Watch:Yelp!, Angie’s List
Business Applications:Ask for Ratings, Get Listed, Maps,
SO-SO-RO-BO
Advanced Strategies:Build great products, Great Customer Service,
Community Ratings is theProduct
Strategy #3Customer Service is the new
Marketing Department
http://www.youtube.com/watch?v=UdULhkh6yeA
Trend #3 Customer Service is the New Marketing Department
The Players:
Richard at Dell, Amazon, Zappos
Sites to Watch:
Technorati, Blog Search, Apple
Business Applications:
Monitor your Brand Message, Join the Conversation
Advanced Strategies:
Be Genuine. Be Transparent. Experiment.
Strategy #4Personal Branding
http://www.youtube.com/watch?v=8tS4OWiozmw
Web 2.0 The Machine is US/ing US
Trend #4 Personal Branding
The Players:
Blogs, Twitter, You Tube, Facebook, LinkedIn
Sites to Watch:
Friend Feed
Business Applications:
LinkedIn, Facebook Groups, Video
Advanced Strategies:
Facebook Pages, YouTube Channels
Strategy #5Great Content
“What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier
“No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian
SSeeaarrcchh
™™
110000BBiilllliioonn
6688%%
851 851 emailemail marketingmarketing
1,4451,445 internet internet marketingmarketing
338338 increase increase website trafficwebsite traffic51 email marketing 51 email marketing business listsbusiness lists 43 business 43 business email email
marketing marketing 3838 opt in opt in emailemail list list marketingmarketing
‘internet marketing presentation’
Pay-Per-Click Search ‘Advertising’
Free Search “PR”‘Natural’ or ‘Organic’
What % Prefer Left Side?
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Keyword Research - Index
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
TenGoldenRules.com Meta tags match content
GUS – Google Universal Search, add video, images
GUS – Google Universal Search
Squidoo Lens
Trend #5 Great Content
The Players:Google, WordTracker, KeywordDiscovery
Sites to Watch:GUS/Blended Search
Business Applications:1. Words on the Page2. Links TO your Site3. MetaTags and Code
Advanced Strategies:An Apple a Day, Video Content, Social Media
Content, Second Click
Strategy #6Everybody is Famous…
Is there anyone in the audience who wishes they had more time to learn cool new things? Opportunity to have an ‘aha’ moment
4-5 times a week Learn new tricks and tips before your
competitors I love this!
# 6 – Poll
Podcast.TenGoldenRules.com
Weekly 1 hour podcasts subscribe on iTunesRadio style show… where you want it… when you
want it. At work, on the treadmill, on the commute‘Tipping Point’ great relevant content, enjoyable
styleInterviews: Steve Krug “Don’t Make Me Think”,
Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell
Amazing community response
Podcasts
Blogger – Live in 8 minutes!
Blogger – Live in 8 minutes!
Subscriptions and feeds
Feedburner Stats
Subscribers to the blog – Marketing direct to the desktop!
Trend #6 Everybody is Famous
The Players:
iTunes, Blogger, WordPress, PodioBooks
Sites to Watch:
iTunes Video
Business Applications:
You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
Advanced Strategies:
Podcasts, Conferences
Strategy #7Open Architecture and
Widgets
Trend #7 Open Architecture / Widgets
The Players:
Linux, MAC, Facebook, Amazon, eBay,
Sites to Watch:
Widgetbox, iPhone
Business Applications:
Create a Widget – straight to the desktop
Advanced Strategies:
Facebook Applications, Striaght to the iPhone
Strategy #8Payments
“Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies.”
Mark Evans
Trend #8 Payments
The Players:
PayPal, Bill Me Later, Amazon,
Sites to Watch:
Bill Me Later, National Payment Card, Google Checkout
Business Applications:
Trust, Easy, Familiarity
Advanced Strategies:
Test for conversion
#9 The World is Flat
Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change
http://www.taketheleap.com
#9 The World is Flat
Old Model of PR Success
Old Model of PR Success
New Model of PR Success
Using the New PR to Save Lives
Using the New PR to Save Lives
86.9 million Americans get their news online
6.4
8.5
9.0
19.5
21.3
21.3
0.0 5.0 10.0 15.0 20.0 25.0
Google News
USAToday.com
NYTimes.com
MSNBC.com
CNN.com
Yahoo News
Unique Audience (millions) in US, Home and Work
Source: Nielsen//NetRatings, Dec. 2004
98% of journalists go online daily •92% for article research •76% to find new sources, experts •73% to find press releases
Search engines delivering 30% or
more of online traffic
PetLoverCentral.com
Step 1 – Keyword Researchhttp://searchmarketing.yahoo.com/rc/srch/?mkt=us
Step 2 – Select 3 Phrases
Main Keyword: hurricane katrina
Secondary Keywords: animal rescue, hurricane relief donations
Step 3 – Add Keywords to Headline and Subhead
Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts
Hurricane relief donations are requested to assist animal recovery missions
Step 4 – Add Keyword Phrases to First paragraph, middle and end
Step 5 – Add Release to Site
Step 6 – Add Meta Tags
Step 7 Blog Release to ensure pick up in directories
Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.
Step 9 Add Release to PR Web
Step 10 – Check Results
Step 10 – Check Results
Step 10 – Great Results
“Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays
with other pets fine, and loves to catch lizards.”
"Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”
“I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”
Step 10 – Great Results!
PR efforts raised over $20,000! 1-800-PetMeds donated the medication! Local vets donated time and services! Forever homes located for the rescued dogs!!! Efforts repeated in Wilma and other disasters!
“better website roi”202 searches and 740
competitors!
Trend #9 Direct to Consumer PR
The Players:
PR Web, BusinessWire
Sites to Watch:
NewsForce
Business Applications:
Direct to Google
Advanced Strategies:
The 10 Steps
Strategy #10
FREE!
Free Analytics
Google Trends
Google Optimizer
Google Optimizer
Google Optimizer
Free Tool – SEOQuake.com
4,390 Links TO the site
Google Page Rank 5/10 Alexa Rank
296,100
Google Page Rank 6/10 6,220 pages
indexed ‘read’ by Google
Alexa Rank 85, 140
1,103 search results on
page 1-2 of Google
Free Tool - SEODigger
Free Tool - SEODigger
338 search results on
page 1-2 of Google
Compete.com
SpyFu.com
YouTube – Dove Evolution
YouTube – Dove Evolution
Trend #10 Free!
The Players:
Google, SEO Quake,
Sites to Watch:
Compete, SpyFu, SEODigger, Syntryx
Business Applications:
Analytics, Optimizer, Trends
Advanced Strategies:
You Tube, Competitive Analysis
Ten Hottest Strategies
1. Micro Communications 2. Reviews and Ratings 3. Customer Service is the new Marketing Department 4. Personal Branding – Online job hunting5. Great Content 6. Everybody is Famous to 15 People 7. Widgets and Open Source 8. Payments 9. Direct to Consumer Public Relations 10. Free!
eNewsletters
New Program Launch Strategy
Landing Pages & Conversion
Viral Marketing
Video
Second Life
Search Engine Marketing
Affiliate Programs
1. $100 in FREE Yahoo Advertising2. Win a FREE Consultation3. Be my friend!
1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn
4. Speaking Opportunities5. TenGoldenRules.com/Order-Book 6. Live Podcast Recording
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